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5 key principles for accounting firm marketing

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what’s something that continues to evolve year after year?

by katie thomas
leaders online

accounting firm marketing.

it can be hard to keep up with all the changes. just when you think you have it down, google changes its algorithm, or a new social media channel comes to the market.

more in marketing: crafting the perfect proposal  |  nine biz-dev metrics for making partner | the seven-step plan for marketing by spreadsheet  | when you’re the ‘go-to’ expert  | close the sale: getting across the finish line |  cross-selling by spreadsheet |  should you try influencer marketing? |  the case for video marketing |  communication isn’t about you |  why your social media is a flop | the biggest seo secret of all |  turning client service into new revenue |  what sets your firm apart … if anything? |  do you ask the right questions to deepen client relationships? | eat that frog: asking for a prospect meeting

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there are a few keys that remain consistent and will help you master your firm’s marketing. and that’s what we’re covering in today’s article: five key principles to build your entire marketing strategy around. read more →

how the r&d tax credit has expanded over the years

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portrait of deborah roth
roth

improving your process? you could qualify.

by deborah roth
source advisors

deborah roth is practice leader and managing director in the fort worth, texas office of source advisors.

governments typically incentivize private industry to produce research and development (r&d) as a strategic tool to advance their economies. initially temporary, the federal r&d tax credit became the united states’ primary means for rewarding businesses for investment in research. the path act of 2015 permanently extended the r&d tax credit and expanded its provisions.

more: the nine-point plan for handling §179d
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rapid changes in technology over the past decades have forced most companies to constantly innovate. at every stage, companies encounter technical challenges related to developing new or improved products and trade processes and integrating them with existing assets.
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5 keys to m&a success

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industrial metal number 5learn from the paths of others.

by ira rosenbloom

in 2021, we worked successfully on m&a with firms ranging from $1.5 million to $250 million in annual revenue.

more: 10 steps to a superior tax department | 10 ways to protect your best clients from your competitors | are you overthinking an m&a deal? | how to put the ‘success’ in succession | how covid-19 has changed succession planning | top 10 steps to maximizing profitability
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here are five lessons from those transactions to put you on the road to succession success:
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buying a practice from an estate

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businessman looking thoughtfulmake the terms work for you.

by ed mendlowitz
call me before you do anything: the art of accounting

this was precipitated by my hearing of the untimely death of a sole practitioner who was a friend. his family wanted to sell the practice and was shopping around for a buyer.

more: the growing pains of a small firm | giving clients the best you’ve got | secrets in specialties | 10 more reasons cpas quit public accounting | the 10 best movie accountants | when cpas leave to work for a client | when parents, children hit an impasse | wealth is a state of mind | the six types of “impossible” clients
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he died two and a half months ago and a deal still hasn’t been consummated. another friend who was trying to acquire what was left of the practice has kept me advised of the progress.
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from senior to manager in 12 quick questions

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what it takes to get promoted.

by marc rosenberg
the rosenberg practice management library

cpa firms have many different titles or positions.

more: making partner: the essential metrics | what makes a partner | want to be a partner? meet these 17 expectations | five reasons not to make someone a partner | yes, you need another partner | six big mistakes in succession planning | what a firm needs from its leaders
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today, we’ll address the most common:

  • staff
  • senior
  • manager

i often use the term “staff” to refer to anyone who is not at the partner level. this is different from a “staff-level” associate, who typically has only a few years or less of experience in public accounting. but exactly what does it take to advance from staff to senior and from senior to manager?
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staffing crisis: 40% are looking for new jobs

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data chart
adecco group 2022 salary guide

money isn’t the biggest draw.

by 卡塔尔世界杯常规比赛时间

america’s workers are on the move. maybe it’s post- (let’s hope) pandemic restlessness. maybe it’s the closing of companies and the loss of jobs. maybe it’s the windows of opportunity that opened during remote work.

more: the fintech flood: accounting will never be the same | cpa roi doa: why the next-gen accountant won’t be a cpa | matt wilkinson: think small to think big | how to communicate your value  | payroll services rocket with u.s. economy | internal communication can’t be overlooked | top issues: talent, time, and transformation |  the disruptors: re-inventing accounting with tyler anderson |

more in recruiting  & talent management

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whatever it is, an astonishing 40 percent of workers say they are likely to consider a new job opportunity in 2022, according to the 2022 salary guide issued by the adecco group.
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three reasons to use pros for estates

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jason p. trenton
jason p. trenton: how to avoid family feuds.

family members might not know all the risks.

by anthony glomski and russ alan prince
your $5-million high-net-worth practice

being named executor of an estate places many legal and fiduciary responsibilities on that person. an executor is entrusted with settling the decedent’s affairs, arranging for the payment of any income and estate taxes, and distributing the assets of the decedent’s estate.

more: six benefits of family offices | how to profit by being a thought leader | the best wealth coaching candidates | opportunities within covid-19 | clients who prefer obscurity
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in most cases, people choose a loved one or family member to serve as executor.
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unhappy about tax season?

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businesswoman holding green folderit’s time to figure out why.

by ed mendlowitz
tax season opportunity guide

successful people are happy with their practices and what they do and get joy from interacting and helping clients. i know a lot of accountants who continuously complain about tax season – yet they make most of their money during the period.

more: 16 traits of the best tax clients | eight ways to charm a client | plug small leaks before they become big floods | you’re only as good as your last screw-up
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do they expect someone to knock on their door with a wheelbarrow of money to hand them? if they are financially secure, why do they keep working?
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individual tax refunds up 13%

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irs data chartpros handle less than half of e-filings.

by 卡塔尔世界杯常规比赛时间

six weeks into tax season, 63.5 million individual income tax returns had been filed, down 3.9 percent from the same period in 2021 – the week ending march 11, the latest data available from the internal revenue service. of those returns, 62 million had been processed, up 5.9 percent, pegging the current processing rate at a respectable 97.6 percent.

more: tax pros preparing 46 percent of e-filings | irs launches 2022 season with “strong start”
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a tax season that began and ends one month earlier than the previous year makes comparisons difficult, with true perspective likely not possible until late may.
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the nine-point plan for handling §179d

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portraits of karen koch and imran syed
koch and syed

it takes a team.

by karen j. koch and imran syed
source advisors

karen j. koch, cpa, mt, is a senior director in the louisville, ky., office of source advisors. imran syed, p.e., leed ap, cem, hers rater, is a senior director, energy services in the fort worth, texas, office.

section §179d can help your commercial real estate clients reduce taxable income and increase cash flow significantly. just make sure you know the current rules, rates, regs, and the reach of this provision.

whether you have a large roster of commercial real estate clients or are just dipping your toes in the water, it’s easy to get overwhelmed by all the existing and potential changes to energy incentives. that’s why it’s so important for the energy design needed to qualify for tax incentives to be correct in the original design. the design for claiming lucrative tax incentives is as critical as building the financial stack.

map out a list of points to discuss with your commercial real estate clients.
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the growing pains of a small firm

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the lessons every firm needs to learn.

by ed mendlowitz
call me before you do anything: the art of accounting

“cpa firm grows prosperous by heeding its own advice.” the wall street journal published an article with that title in their may 18, 1981 issue about my firm, and this column describes some of what we did.

more: giving clients the best you’ve got | why map programs are essential | making sure the son got proper credit | family trees of clients | why accountants quit | when siblings battle over the family business | how bickering can ruin a family business
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the article began by stating there were about 28,000 cpa firms in the u.s., with about 19,000 being sole practitioners and many others with just two or three cpas. these numbers are lower than now, so the profession and small firms have grown significantly in the last 40-plus years.
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