accounting influencers

stay employable in the age of ai | accounting influencers

by

plus, get 20 key takeaways, including life after layoffs.

sponsored by 卡塔尔世界杯常规比赛时间 pro membership. get more. go pro.  – see today’s special offer

subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: apple, google/youtube, spotify, iheart, deezer, amazon music, audible, player fm, audacy, rss.

accounting influencers
with rob brown

as technology transforms the accounting profession, jobs are being redefined—or eliminated altogether. in this episode of accounting influencers, host rob brown unpacks the wave of layoffs sweeping through the big four and leading software providers and what it means for the future of accounting careers.

layoffs at pwc, ey, deloitte, kpmg, and intuit are a wake-up call. these aren’t just belt-tightening moves—they’re signs of a larger shift driven by ai and automation. pwc cut 1,500 jobs in may, ey let go of over 1,400 employees, and deloitte laid off “an unspecified number.” meanwhile, intuit laid off 1,800 employees to invest more heavily in ai.

as brown puts it: “this isn’t just about cutting costs. these firms are pivoting to hire people who can drive tech-enabled growth.” the message is clear: jobs are disappearing, but new ones are emerging—for those with the right skills.

read more →

deal or no deal? the p.e. dilemma for cpas | accounting influencers

by

leaders must decide whether to follow the money—or protect their independence.
sponsored by 卡塔尔世界杯常规比赛时间 pro membership. get more. go pro.  – see today’s special offer

subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: apple, google/youtube, spotify, iheart, deezer, amazon music, audible, player fm, audacy, rss.

accounting influencers
with rob brown

in a striking shift that’s redefining the accounting profession, private equity is no longer circling—it’s landed. on a recent episode of the accounting influencers podcast, host rob brown breaks down what might be the most transformative trend facing accounting firm leaders today: the rapid influx of private equity (pe) into the industry.

“would you sell half of your accounting firm to a private equity firm for a billion dollars?” brown asks. “because some of the biggest names in our industry already have.”

and they’re not small names. baker tilly, the 10th largest u.s. accounting firm, recently sold more than 50% of its business to a private equity firm. grant thornton did the same. the motivations are clear: stay competitive, invest in technology, attract top-tier talent, and survive the pressures of a changing profession.

read more →

huber: from noise to noteworthy | accounting influencers

by

ditch bland blogs and craft content that actually converts.

 

sponsored by max: maximize productivity, profitability, and client retention by august j. aquila  – see today’s special offer

subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: apple, google/youtube, spotify, iheart, deezer, amazon music, audible, player fm, audacy, rss.

accounting influencers
with rob brown

in this accounting influencers episode, nick huber—former financial times journalist and expert in content strategy—calls out the elephant in the accounting marketing room: most firm content is forgettable. but it doesn’t have to be.

instead of cranking out generic updates and lifeless newsletters, huber challenges firms to rethink their approach. “content is more than a checkbox. it’s your chance to stand out, show what you know, and shape how people perceive your firm,” he says.

despite his statement, huber does offer two checklists for evaluating and producing lead-generating content.

read more →

hannah munro: real reasons change fails | accounting influencers

by

from unclear goals to digital missteps, this episode outlines what it takes to transform with confidence.

this was originally published april 19, 2025.
sponsored by “max: maximize productivity, profitability, and client retention,” by august j. aquila  – see today’s special offer

subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: apple, google/youtube, spotify, iheart, deezer, amazon music, audible, player fm, audacy, rss.

 

accounting influencers
with rob brown

change isn’t slowing down. it’s speeding up. and according to hannah munro, that’s precisely why finance professionals can’t afford to treat transformation as a one-time event.

in this episode of accounting influencers, munro—managing director of itas solutions and host of the cfo 4.0 podcast—discusses driving successful change in accounting and finance. she dives into why so many transformation initiatives fail and outlines a smarter path forward for firms looking to adapt, evolve, and thrive.

“the pace of change is accelerating,” munro explains. “that volatility and uncertainty are forcing finance professionals to elevate their role.”

read more →

johnston: private equity, shady vendors, and broken software | accounting influencers

by

“we’ve got a real problem. and no easy fix.”

sponsored by max: maximize productivity, profitability, and client retention by august j. aquila  – see today’s special offer

subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: apple, google/youtube, spotify, iheart, deezer, amazon music, audible, player fm, audacy, rss.

accounting influencers
with rob brown

the accounting profession is undergoing a seismic shift—and not all of it bodes well for those who value independence, innovation, or client service. in this episode of accounting influencers, veteran tech strategist randy johnston, shareholder at k2 enterprises, reveals the hard truths behind the changing operational and technological landscape of accounting firms.

more accounting influencers with rob brown

johnston, who has advised thousands of firms across four decades, shares what he’s hearing behind closed doors at events like aicpa engage. from ai hysteria to private equity overreach, the most alarming trend is clear: “we’re seeing the erosion of what made accounting firms trusted advisors in the first place.”

read more →