accounting influencers

experts call for industry overhaul | accounting influencers

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top minds in accounting push for systemic reform, smarter tech, and a human-first workplace.

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accounting influencers
with rob brown

while many firms report strong financials and steady client demand, an urgent conversation is happening behind the scenes—one that questions whether traditional business models, outdated technology, and uninspiring career paths can sustain the future.

more accounting influencers with rob brown

in this episode of accounting influencers, host rob brown convenes a powerhouse panel to unpack the profession’s greatest opportunities—and its most pressing threats. joining him are:

  • sona akmakijian, cpa: global leader of strategic accountant partnerships at avalara

  • renee moelders: partner at convergence coaching

  • allison ball: vp of marketing & communications at bookkeep

  • andrew berg, cpa: managing partner of berg advisors

their consensus? the profession must evolve—fast.

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write your way to the top: the career move most overlook | accounting influencers

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what’s the best professional step in accounting? it’s free, powerful—and you’re probably not doing it.

sponsored by radical pricing: optimize profits, delight clients, and build a top-value firm by jody padar, cpa, mst  – see today’s special offer

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accounting influencers
with rob brown

want to stand out in your firm? build a loyal client base? attract speaking gigs, promotions, or even media opportunities? in this episode of accounting influencers, the answer isn’t more certifications or hours—it’s writing. publicly.

rob brown makes a bold claim: writing publicly is the most effective, accessible move accounting professionals can make to shape their careers—and almost no one is doing it. not because it’s hard, but because they’re afraid.

“this one habit can take you from being another face in the crowd to a trusted voice in your field,” he says. “and trust me, it’s a lot easier than you think.”

technical competence alone is no longer enough. clients and firms are looking for accountants who can lead, communicate, and inspire confidence. public writing—on linkedin, blogs, newsletters, or industry sites—is one of the most efficient ways to showcase your expertise and build trust at scale.

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brannon poe: pe drives prices–and change | accounting influencers

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what forces are really driving firm sales—and what separates the sellable from the stagnant?

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accounting influencers
with rob brown

the great reshuffle in accounting is underway.

with three-quarters of the profession approaching retirement age and m&a activity reaching historic highs, many firm owners ask the same question: what’s my practice worth?

brannon poe, cpa, founder of poe group advisors, joins the accounting influencers to offer a rare, inside look at how deals are being made, what buyers are looking for, and how firm owners can prepare for a successful exit, whether it’s five weeks or five years away.

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turn conference season into career gold | accounting influencers

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break down the strategy behind smart networking, brand building, and true roi at live events.

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accounting influencers
with rob brown

do you really know how to work a conference?

sure, you’ve been to plenty—shook hands, sat through sessions, grabbed some swag. but in an era when time, travel, and training budgets are tight, attending a conference without a strategy can cost you more than just money. it can cost you momentum.

in the latest episode of the accounting influencers podcast, host rob brown issues a wake-up call for accounting professionals: conferences are back, and they’re your best opportunity this year to build real influence—if you know how to do it right.

“are you prepared to waste time, money, and opportunities? or are you ready to maximize every ounce of value?” he challenges listeners.

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terrell turner: think like an entrepreneur | accounting influencers

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the profession’s future belongs to those who step out of the back room and into the boardroom.

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accounting influencers
with rob brown

terrell turner, cpa, co-founder of tlturner group, says the accounting profession is at a tipping point.

in this episode of accounting influencers, turner calls on accountants, bookkeepers, and cfos to evolve from number-crunchers to strategic decision-makers. “we can no longer sit in the back room,” he says. “we’ve got to come to the front line and get involved in every aspect of the business.”

with a career that spans public accounting, fortune 500 finance, and entrepreneurial success, turner brings credibility and urgency to his message. named a 40 under 40 black cpa and recognized by the new york times, turner is known for helping law firms transform their finances—but his real passion is transforming how accounting professionals see themselves.

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burn the boats: the partnership model is dead | accounting influencers

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accounting firms must pivot to ceo-led structures or risk falling behind in the age of private equity and tech transformation.

this is a preview. the complete 1-hour video episode, with commentary and transcript, is first available exclusively to pro members | go pro here
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accounting influencers
with rob brown

in a bold new episode of the accounting influencers podcast, host rob brown declares that the traditional partnership model in accounting is no longer fit for purpose. instead, he argues, the future belongs to firms that adopt ceo-led corporate structures, embrace private equity, champion technology, and develop strategic leadership pipelines.

“the partnership model is dead, and here’s why you should care,” says brown. “it’s holding firms back from faster decision-making, innovation, and the ability to scale.”

the episode takes a direct and urgent tone. it’s a call to action for partners, rising leaders, and firm influencers to rethink how firms operate—and how they themselves can gain influence.

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panel: radical changes coming in pay and ai | accounting influencers

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it’s time to abandon outdated models and rethink everything.

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accounting influencers
with rob brown

the accounting profession is standing at a critical juncture. in a powerhouse panel for the accounting influencers podcast, three industry leaders—david osborne, ceo of conga and former caseware chief; tom hood, evp of business engagement and growth at the aicpa; and katie thomas, owner and founder of leaders online—called for a radical reimagining of how the profession recruits, retains, and empowers talent.

hood doesn’t mince words. “technology has always been the biggest driver of change in our profession,” he says, pointing to generative ai as both a threat and a massive opportunity. yet, he warns, “we’re hearing parents tell students not to go into accounting because it’s going away. i actually happen to think the exact opposite.”

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adam lean: get un-stuck | accounting influencers

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“this is your chance to make a real difference.”

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accounting influencers
with rob brown

millions of accountants and bookkeepers are stuck in a cycle of overwork, undercharging, and undervaluation. in this episode of the accounting influencers podcast, adam lean, ceo and co-founder of thecfoproject.com, delivers a wake-up call: the compliance model is broken—and the profession must change course to remain relevant.

lean explains that for most clients, every accountant “looks the same.” they expect the books to be done and the taxes to be filed, and they rarely see the difference between high-quality and mediocre service. this makes it nearly impossible for accountants to raise prices or grow sustainably.

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expert panel: answers for talent gaps, tech disruption, and evolving business models | accounting influencers

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global accounting leaders call for mindset shifts, better storytelling, and a redefined brand.

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accounting influencers
with rob brown

in this edition of accounting influencers, four of the profession’s most prominent voices gather for a candid discussion on the challenges and opportunities facing the accounting world. from evolving business models to deep talent shortages, the conversation explores how firms must adapt—or risk irrelevance.

the panel includes randy johnston, co-founder of k2 enterprises and a long-time tech strategist for cpas; trevor greenway, ceo of interval, a software firm helping accountants uncover real-time advisory opportunities; harry blum, managing partner at rsm canada; and jennifer o’carroll, ceo of erp vendor hansaworld and former tax advisor.

“the knowledge is there,” says greenway. “the question is—do firms have the people and bandwidth to act on it?” he warns that while accountants understand the changes required—like the shift to advisory services and the adoption of ai—the labor shortage is the primary obstacle.

blum agrees, calling today’s environment “an experiment in change management,” where firms have never had more opportunity but also never faced more complexity. “the mindset shift needed to transform is the biggest challenge,” he says.

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okorie ramsey: diversity’s about building bigger tables | accounting influencers

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“…not just filling seats.”
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accounting influencers
with rob brown

as past chair of aicpa and cima, okorie ramsey represented nearly 700,000 members worldwide. but in his view, leadership isn’t about wielding power—it’s about partnership, innovation, and service to the public.

in a wide-ranging conversation on the accounting influencers podcast, ramsey reflects on his tenure, the profession’s most significant challenges, and what excites him most about the future.

“it’s a huge role,” ramsey says, “but it’s also a wonderful opportunity.”
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expert panel: the year of the advisor is here | accounting influencers

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“your top clients are your competitors’ top prospects. are you showing up as their trusted advisor?”
sponsored by “radical pricing: optimize profits, delight clients, and build a top-value firm,” by jody padar, cpa  – see today’s special offer

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accounting influencers
with rob brown

how well-equipped is the accounting profession to handle rapid technological advancements and a changing workforce? are firms ready to embrace the future or stuck in outdated models?

rob brown hosts an expert panel featuring angie grissom, co-owner of the rainmaker companies; itamar jobani, ceo of payem; todd robinson, director of practice engagement at woodard; and james hickey, chief “cat herder” at herding cats; to discuss the future of the accounting profession. the conversation explores critical challenges facing accountants today, such as adapting to technological changes, ai integration, talent retention, and shifting towards a more advisory-based role. the panel shares their unique insights on how firms must navigate cultural shifts, embrace leadership, and rethink their traditional business models to stay competitive.
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hannah munro: leading change in vuca | accounting influencers

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“if you think change is hard, try not changing and see what happens.”

sponsored by “holistic guide to wealth management: the science behind integrating services with the human side of behavioral financial advice,”
by rory henry  – see today’s special offer

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accounting influencers
with rob brown

in part one of this accounting influencers podcast, special guest hannah munro, managing director of transformation consultancy with itas and host of the cfo 4.0 podcast, joins the conversation to unpack the realities of change and transformation in today’s volatile world.

munro makes one thing clear: change is no longer a future event to plan for—it is the present reality.

“transformation is a journey, not a one-step process,” munro says. “it’s about becoming comfortable in that vuca environment—volatile, uncertain, complex, and ambiguous—and building a skill set to navigate it.”

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