accounting influencers

jean caragher: fire clients who don’t fit | accounting influencers

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removing clients isn’t just about profitability—it’s a firm-wide morale booster.

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accounting influencers
with rob brown

with over 35 years of industry experience, jean caragher has witnessed the profession’s transformation, noting that marketing roles in accounting firms are now more strategic and influential than ever.

caragher describes her work at capstone marketing, where she serves as a fractional chief marketing officer for firms specializing in branding, content marketing, pricing, and client satisfaction strategies. “the foundation of marketing remains the same,” she explains, “but today, we have a wealth of digital tools and data to enhance how firms promote themselves.”

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diversity and technology take center stage in accounting debate | accounting influencers

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firms must embrace ai, digital tools, and diversity to remain competitive.

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accounting influencers
with rob brown

in the latest episode of accounting influencers, an international panel of distinguished accounting professionals gathered to discuss the profession’s challenges, opportunities, and future. featuring dr. anton lewis, kelly mann, sabby gill, and eriona bajrakurtaj and hosted by rob brown, the conversation delves into the pressing issues shaping the accounting landscape and the innovative solutions driving transformation.

the panelists from diverse professional backgrounds shared insights into the industry’s evolution. dr. anton lewis, associate professor of accounting at governor state university, highlights the acute shortage of accounting professionals, particularly in the u.s., and its implications on talent development and diversity. he emphasizes the need for greater collaboration between academia and the profession to better equip students for the modern workplace.

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jason staats: thriving in turbulence | accounting influencers

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balancing tech, trust, and innovation.

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accounting influencers
with rob brown

in a recent episode of the “accounting influencers” podcast, jason staats, a content creator and influencer in the accounting industry, shared insights on balancing innovation, mental health, and technology in today’s profession. staats, known for his ability to mix accounting expertise with entrepreneurial thinking, has become a prominent voice in the field.

staats’ mission is to help accountants and firm owners create enjoyable and sustainable ways to manage their practices. through platforms like twitter, linkedin, and youtube, staats encourages his audience to rethink traditional success in accounting.

“sometimes, we mistake working hard for working smart,” staats said. “running into the same wall for the tenth time isn’t progress—it’s a sign to rethink your approach.”

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steve rosvold: what makes the best cfos? | accounting influencers

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move from being just an accountant to a successful finance leader using these four pillars of success.

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accounting influencers
with rob brown

rob brown and steve rosvold discuss whether accountants and cpas make the best cfos, cfo.university, and the four competencies of top financial professionals.

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steve rosvold is the founder of cfo.university, a professional development platform for finance leaders. he spent 20 years leading corporate finance teams honing his ability to drive change, improve profitability and ensure long-term financial health for businesses before creating an advisory practice that grew into cfo.university.

michael king: fractional cfos provide challenges and opportunities | accounting influencers

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in a world of ai, outsourcing, and shifting client expectations, accountants can remain indispensable.

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accounting influencers
with rob brown

michael king’s journey to becoming a fractional cfo and mentor to accounting professionals is as unconventional as it is inspiring.

a former nuclear submarine engineer, king transitioned into the world of business management, eventually running a $90 million facility. his lack of understanding of financial principles at the time ignited his passion for empowering business owners with actionable financial insights.

today, king is a fractional cfo and podcaster. he guides others in starting, scaling, and optimizing advisory services through his firm and educational platform, the connected accountant.

fractional cfos are reshaping the financial services landscape by bridging the gap between compliance work and strategic advisory services. king explains that while traditional accounting focuses on rearview mirror reporting—documenting what happened in the past—fractional cfos help businesses look forward with forecasts, projections, and strategic planning.

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