advisory & consulting

be wary of discounting prices

by

plus some thoughts on branding.

by ed mendlowitz
77 ways to wow!

my father’s largest client was a luggage manufacturer with a national brand sold in specialty luggage stores, but not in department stores.

more: the role of strategy in pricing | how to react to trends | trends are all around us | six kinds of loan covenants | what’s more profitable, raising or lowering prices?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

he did this because he wanted to maintain the selling price, did not want discounting and felt his customer base would be more loyal if they did not compete against the larger stores’ discounting policy. he was very successful and very profitable, but probably not as large as he could have been had he had the volume that department stores would have provided.
read more →

help clients with basic budgeting

by

couple meeting with investment advisor.some of them might need a reality check. use these worksheets.

by ed mendlowitz
how to build a stronger tax practice

assisting clients who need help with their spending is a valuable service.

more on marketing: help clients manage their investments | when clients remarry | seven questions to suggest estate planning | four reasons to perform tax projections
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

clients indicating they are high in debt and particularly credit card debt need help. following are some worksheets you can use to assist clients.
read more →

five questions for your high-net-worth practice

by

and four qualities of these wealthy clients.

by anthony glomski and russ alan prince
your $5-million high-net-worth practice

by design, the clientele of an accounting firm’s high-net-worth practice is the wealthy, defined as having a net worth of $10 million or more.

more: take time to tune your practice goals | nurture referrals from wealthy clients | four steps to a high-net-worth practice | why tax planning matters so much to the wealthy
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

we know that with clients at this level of net worth, you can indeed build a $5 million high-net-worth practice.

admittedly, the $10-million criterion is somewhat arbitrary. but in extensively researching the wealthy, coupled with “in the trenches experience,” clients with a net worth of $10 million or more consistently prove very rewarding for most accounting firms.
read more →

growth during a recession? here’s how

by

it’s a strong opportunity for your high-net-worth practice.

by russ alan prince

there is a high probability that the u.s. will go into a recession. a recession, especially a severe recession, can be very detrimental to the accounting business. there are likely to be fewer wealthy clients looking to their accountants for advice and services.

more: wealthy drive expansion of family offices | does wealth management make sense for your firm? | create family dynasties and add value, roi | is elite wealth management right for you? | why accountants fail at wealth management
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

on the other hand, a recession can prove – from a business development perspective – very advantageous to proactive, astute accountants working with wealthy individuals and families. generally speaking, many wealthy individuals and families are poorly served in the best of times. a recession can act as a catalyst for the wealthy to realize they can get much more value than they’re currently receiving by working with competent accountants who are genuinely client-centered.
read more →

help clients manage their investments

by

piggy bank with word "investment"you may not have the expertise, but you likely know someone who does.

by ed mendlowitz
the 卡塔尔世界杯常规比赛时间 practice doctor

investment allocation construction is a valuable service that helps a client get a perspective on their investments, their projected assets, the current and prospective cash flow from the investments and measures this against the client’s individual risk tolerance and broad long-range goals.

more on marketing: when clients remarry | questions for after tax season | 28 data points for a financial planning discussion | four reasons to perform tax projections | four additional services to suggest
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

many times the client has to be “taught” basic investment principles, techniques and vehicles and have these related to what might be best for the client. then a portfolio model has to be constructed that will provide the right degree of risk with the feelings of security the client needs.
read more →

put back office support into action

by

three young people seated at office table and talkingeight steps to take.

by penny breslin
it’s not just the numbers

moving from compliance to reliance services is not an easy task. if you are feeling a bit overwhelmed at this point, that’s okay. however, the joy of offering back office support (bos) services and working closely with clients to help them meet their goals is well worth the effort. having a strong team, clear procedures and technology that works for you are the building blocks that allow you to succeed in this endeavor.

more: make cybersecurity a client service option | how to safeguard client information | three demos: pricing your value add | procedures require regular revisiting | why federated search matters | tips for getting clients started on bos | the best tech for your team and clients | marketing? know your goals first | eight things to stop doing now
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

the next layer is the clients – meeting with them, working with them and setting up the procedures to ensure that you are truly their advisor. when you carefully select your clients, take the time to understand their needs and goals, and hold them to a paperless work environment, both your team and clients will reap the rewards.
read more →

you train your clients, whether you mean to or not

by

if you schedule it, they will come. so … stop that now.

by frank stitely
the relentless cpa

as we all know, there is a definite cost involved in not training clients. let’s look at the training that’s occurring, whether you know it or not. it actually all boils down to timing.

more: train your clients before they train you | why time tracking still matters | business owners face one of three exits | make fewer mistakes, increase revenue and capacity | how small firms can win the talent wars | six ways to create a millennial-friendly firm | do you know your turnaround time?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

here is an example of my stupidity.

i met with a client who was a software company executive. he had been a client for a dozen years, and people don’t get much smarter than he is. he drove from alexandria, virginia, to chantilly, virginia, every year. the drive is 20 miles and might seem like a 30-minute trip, but in northern virginia, it’s more like an hour.
read more →

how to react to trends

by

businesspeople having a meeting over coffee sitting together at a table discussing a document, young man and two middle-aged women presentbonus: charts that put data into perspective.

by ed mendlowitz
77 ways to wow!

getting the information is useless unless it is used!

that is why trend analyses work – they involve a short, easy and quick way to absorb and to react.

more: where is your firm in its lifecycle? | wow clients with trend analysis | 26 ways to wreck a financial projection | three ways to run a break-even analysis | price not always the top consideration in a sale
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

trends are always present – but they need to be recognized and uncovered to be of any use. and then that knowledge needs to be used to change what is being done.
read more →

how to transform your team into trusted advisors

by

woman ladder binoculars city view outlook vision success climb adobestock_57204649.jpegare you looking in the wrong place?

the smartest route to advisory:
join the survey. get the roadmap

or scan this:

launch survey

by donny shimamoto, cpa, citp, cgma
the center for accounting transformation

there’s a secret lurking in the depths of the public accounting world. a hidden treasure, a powerful weapon that can catapult your firm to new heights of success. it’s called “advisory services.” and yet, despite its immense potential, many firms are not yet experiencing its transformative power. why? because they’re looking in the wrong place.

more donny shimamoto:  how trusted advisors transform businesses | the future of accounting: a vision of trust, clarity, and hope | donny shimamoto: future firm growth requires a mindshift | ai, ocr, nlp & cpas: oh my!   |  accounting nerds, unlock your super powers  | early adopters gain an edge in audit | dustin wheeler: for serious cas success, hire tech teams | csr for cpas: the missing ingredient | donny shimamoto explains how ‘agile’ applies to cpa firms |  staff retention for remote workers | why the future is in risk advisory |  ready for non-cpa “cpa” firms?
goprocpa.com exclusively for pro members. log in here or 2022世界杯足球排名 today.

the truth is, advisory services are not just about technical skills and compliance knowledge. it’s a whole different game. and if you want to play and win, you need to invest in your team’s development and give them the tools they need to become trusted advisors.
read more →

train your clients before they train you

by

taking unscheduled phone calls and meetings wrecks your bottom line and theirs.

by frank stitely
the relentless cpa

many of the behaviors you rationalize as good client service are just desperate measures to avoid losing bad clients.

more: why time tracking still matters | business owners face one of three exits | how small firms can win the talent wars | six ways to create a millennial-friendly firm | do you know your turnaround time?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

however, clients are trainable – at least as trainable as jack russell terriers. that is to say they’re somewhat trainable. however, like jack russell terriers, you train clients or they’ll train you. somebody’s getting trained. here’s an example of how that works.
read more →

nurture referrals from wealthy clients

by

female executive greeting couplesix steps to maximizing opportunities.

by anthony glomski and russ alan prince
your $5-million high-net-worth practice

as part of the discovery process, you are ascertaining who your wealthy clients can refer to you. in empirical study after study, accountants (as well as other professionals) say that they get most of their client referrals from their current clients. they also say that this happens because they do an excellent job for their clients.

more: what your wealthy clients aren’t telling you | here’s where your next $5 million is coming from | four steps to a high-net-worth practice | three ways the wealthy use life insurance | help clients avoid fallout from personal complications | why tax planning matters so much to the wealthy
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

another insight we find in the research is that very few professionals are doing much to foster getting referrals from their highly satisfied clients.
read more →

make cybersecurity a client service option

by

illustration of computer security threatscheck your own system first, then help others.

by penny breslin
it’s not just the numbers

in 2020, like many businesses, we went remote. my remote team of excellent ladies in chennai, india, had to go even more remote than they already were. when india shut down, i figured i was out of business. we promise our cybersecurity is job number one to our accounting and financial firms. we have a highly controlled work environment, except for the day care and under 3’s occasionally looking for mum. i did not think sending our employees home would work.

more: how to safeguard client information | how to create effective communication systems | set expectations with an anticipatory set | four steps for controlling source documents | how to use onenote to create a firm playbook | how to develop procedures for bos | top tech tools for building your new bos business
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

but thank the universe, many of our clients had no problem as long as we could figure out the security. they had been working with the same team of ladies. they saw them on zoom and communicated daily on slack. so, in 48 hours we went through an internal change to allow that to happen.
read more →

wow clients with trend analysis

by

//m.g005e.com/2021/11/17/business-development-and-sales-arent-scary/comparing the statement of operations with the balance sheet. bonus: the five numbers needed to run a better business.

by ed mendlowitz
77 ways to wow!

the sample statement of operations report below was created using excel to better illustrate and highlight the differences. this also enabled entering selected percentages, which cannot be done on most computer-generated financial statements. most computerized reports can be exported to excel with a couple of clicks.

more: trends are all around us | six kinds of loan covenants | what’s more profitable, raising or lowering prices? | solos need plans for death, disability | five ways to ward off fraud in not-for-profits
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

besides the percentages included below, a helpful percentage would be increase or (decrease) in monthly sales, or any other item you want to track. in the illustration, monthly purchases to sales and cost of goods sold percentages were tracked.
read more →