start pondering next tax season now

businesswoman wearing glasses seated at computer; growth chart on wall

take what you’ve learned and make your practice better.

by frank stitely
the relentless cpa

please have a seat. no, not that one. take the one next to me. all of us are here because we love you to death. we only want the best for you. but we can no longer stand by and watch you suffer. when you suffer, we all suffer as a family. we have written some letters to let you know how we feel. i’ll let your firm go first.

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“your behavior has affected me negatively in the following manner. i’m not as profitable as i should be. you are stifling the development of your staff. your clients are upset that returns aren’t getting done on time. your kids resemble the mailman more than you.

“please accept the help we are offering you today. we have your bags packed, and we’ll put you on a plane to rehab at the beach. don’t worry about scoring your next fix. we’ll help you detox safely. but you must decide right now. you must give up your addiction to doing everything yourself.”
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shorter turnaround = happier tax clients

woman with tablet wearing swimsuit sitting in beach lounge chair staring out at ocean

 

do you know your turnaround time?

by frank stitely
the relentless cpa

todd rundgren sang, “i don’t want to work. i just wanna bang on the drum all day.”

i agree with half of that. i don’t want to work. however, i want someone else to bang on the drum all day for me. i’m not that ambitious.

the key to achieving hall of fame-level laziness is delegation.

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if i have no ambition to do anything, but want things to get done, someone else must do them. similarly, effective practice management is putting the right people in the right places accomplishing the right tasks at the right times. that’s a pretty damn good definition of effective laziness as well. there’s a subtle genius in that.
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two types of tax review and how to use them

woman reading document at desk

let color-coded tick marks be your friends.

by frank stitely
the relentless cpa

one of your roles as ceo is reviewer. there are two types of review: primary and secondary.

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depending on the size of your firm, you may only have primary reviews. if your firm consists of you and a preparer, you won’t have a second level of review. i don’t consider the self-review as a review step. i consider it part of preparation.
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make tax workflow work for you

smiling woman wearing glasses, looking at computer screen

tell quickly when a delay is the client’s fault. plus: 12-step tax return and 8-step writeup workflows.

by frank stitely
the relentless cpa

let’s play buzzword bingo. i’ll go first: workflow.

workflow is the cpa firm buzzword of the decade. every vendor leech trying to suck the life out of your bank account drops this term, and in so doing, workflow now means everything and nothing at all. marketers have so devalued the term that we shouldn’t be surprised that no one has an effective workflow, because no one knows what it is. let’s flush the confusion.

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workflow is not scanning and import software. workflow is not workpaper binder software. workflow is not a portal or tax return preparation software. workflow is not project management software, much as it pains me to so state. these are no more workflow than a hammer is real estate development. they are tools to accomplish workflow.
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teach time management and tax reviewing

man and woman looking down at document

avoid the dreaded “what’s the status of” questions.

by frank stitely
the relentless cpa

let’s discuss two training issues in detail: teaching time management and teaching review skills.

the biggest training gift that you can give your staff is time management training. you may want to offer formal training, but i have never found one that was really specific to cpa firms and the daily challenges we face.

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two time-management skills are at the heart of what cpa firms do. first, teach your staff task switching. by that i mean they shouldn’t get locked in on one type of task to the exclusion of others.
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how to assign projects to staff

magnet drawing in three peoplesoftware helps, so here are three tips for choosing it.

by frank stitely
the relentless cpa

let’s talk about assigning staff to projects. understand that this discussion will mean nothing the first two weeks of april, when you may be assigning the family dog to some returns.

and that makes perfect sense in those circumstances. i’ve done worse. who knew that goldfish can’t type?

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there are two factors to consider in assigning a project to a staff member.

first, does your staff member have the technical capability to complete the project? some people are good at personal tax returns. others are good at business returns. a few rare, wonderful individuals are good at both.
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take the time to coach your tax staff

two businessmen looking at documents

true tales about the busy season.

by frank stitely
the relentless cpa

your first role as ceo is chief strategist. that means putting the right people in the right roles with the right resources.

your second role is trainer and coach. this role is closely related to your role as chief strategist. you can’t put the right people in the right positions without the right people. this second role is about creating and keeping the right people.

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unfortunately, few of the people you hire will be the right people immediately. you have to grow them. they aren’t necessarily slackers or stupid. they have never worked in a forward-looking, well organized firm like yours. if you have made it this far through our discussions, you are well on your way to creating an extraordinary firm.
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you don’t have time for every client question

businessman with eyes closed, head on hands

not this time of year.

by frank stitely
the relentless cpa

a well-known practice management expert, whom i greatly respect, advises cpas to never tell clients that you don’t have time for them. i disagree with the never part. you know how it starts. on march 25th, the call comes in.

“i know you’re busy but …”

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a request follows that could most certainly wait until after tax season. you are hip deep reviewing all the personal tax returns that got stuck in process while you climbed out of the march 15th corporate tax ditch.

“i need to know if i’m paying unemployment taxes to the right states. i think i should be paying taxes to the people’s republic of california, but i’m not. i’ve been paying unemployment taxes to uzbekistan instead.”
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cut down your tax work in progress

bonus: it’s cheaper than adding capacity.

by frank stitely
the relentless cpa

want to increase profitability and client retention? manage projects effectively.

if you don’t have these measures, get them, or turn in your ceo title. if, as a value pricer, you’ve sworn off practice metrics based on productivity, you’ll learn nothing from this article. you just don’t have the numbers. mark cuban is on hold waiting to yell at you.

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there are only three ways to increase client happiness and thus increase retention:

  1. lower your prices
  2. decrease the turnaround time for client work
  3. increase quality

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advanced tax preparers need managing, too

four best practices.

by frank stitely
the relentless cpa

managing advanced-level preparers sounds easier than it is. these preparers will all have blind spots that appear at inconvenient times. some won’t be able to adapt to your internal procedures, because they worked at firms without well-defined procedures.

we had one person who insisted on printing out the prior year tax returns and workpapers before beginning a return. she said she just needed the paper in her hands. that didn’t work for us.

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she asked to be paid on a salaried basis. when we agreed, she then demanded to be paid on an hourly basis. we agreed to that as well. then she wanted to go back to a salary. she believed that whatever we agreed to would be bad for her.
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four challenges of managing new tax preparers

… and three tips to make it easier.

by frank stitely
the relentless cpa

how do you train up newly hired tax preparers?

hint: don’t start with taxes.

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having standardized processes is key. teaching processes is much easier than teaching tax return preparation. learning your processes teaches tax return preparation if your processes are well defined. much of tax preparation is data entry-oriented. then you teach the variations.
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ask tax clients the right questions

hourglass on paper charts

don’t let them dictate your workflow.

by frank stitely
the relentless cpa

who makes the errors in your firm? staff obviously, but that’s half of the answer. clients are a major source of tax return errors. clients cause errors in three ways:

  1. errors of omission
  2. errors of commission
  3. errors in attitude

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every tax season, we finalize and deliver returns only to hear from the client, “i think i might have forgotten to tell you that we had a baby last year.” does this happen to you? this is a client error of omission. unintentionally, clients withhold important information.
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the shift to advisory from a firm perspective

man and woman high-fiving each other in office

it might take longer than you expect, but it’s so worthwhile.

by frank stitely
the relentless cpa

articles about shifting to advisory are mostly written by consultants. they are smart, well-meaning people. they have lots of advice, some good, some bad, but it’s like hiring a vegan chef to grill your steak. they aren’t living with the consequences.

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my firm made the shift and learned a lot of lessons from grilling our own steak. we mostly survived with just a mild case of food poisoning.

let’s kindly ask our vegan chefs to leave the room and just speak firm to firm. let’s wait a second longer to make certain they’re off grilling tofu.

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