here’s what you’re looking for: sandi smith leyva

checklist

step-by-step: how to make newsletters work for you

man using laptop at an outdoor cafechecklists: 7 benefits and 4 ways to create content.

by sandi leyva
the complete guide to marketing for tax & accounting firms

one of the most overlooked marketing channels for accountants is a newsletter. the newsletter first started in print at regional firms.

more small firm growth strategies: technical aspects of video and youtube | why cpas need video | make google adwords work for you | make the most of trade shows | track your online reputation | partnering: referrals on steroids | measure client retention … against yourself | take your client’s pulse | how to determine your ideal client | clients need advisory services more than they know | 10 tips for more energy this tax season | marketing vs. sales and how to plunge in
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

some cpa firms have not changed much and still cling to their printed newsletter. we suggest you send an email newsletter and optionally send a printed newsletter once or twice a year if your clients are used to it.
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checklist

all you need to know to get started in video and youtube

young woman recording video via camcorder and tripodchecklist: the essential tools – made simple.

by sandi leyva
the complete guide to marketing for tax & accounting firms

how you shoot your videos depends on what tools you need.

more small firm growth strategies: why cpas need video | how to schedule social media content | the 5 c’s of successful websites | speaking: how, where and getting leads from it
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

the most important thing in all of this is there are two sets of skills:

  1. shooting the video – this is closer to presentation skills than anything else
  2. editing the video – this requires some creative experience and the right tech tools

big tip:

you don’t need video-editing skills if you are doing screen capture or even talking heads. it’s much easier to keep shooting takes until you get it right than it is to do complex video editing.

we’ll break this down into two types of tools, those for screen capture and those for studio shooting.
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marketing & sales

why cpas need video

smiling businesswoman talking on cameraplus some easy alternatives to the “talking head.”

by sandi leyva
the complete guide to marketing for tax & accounting firms

marketing your accounting services eventually requires a personal connection, either face to face or via phone. using video allows you to emulate a personal connection with your prospects while leveraging your time.

more small firm growth strategies: how to schedule social media content | social media basics for accounting firms | how to maximize online profile sites | build reputation through credentials, testimonials | use feedback for service innovation | create your marketing plan
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

imagine taking the time to meet every website or social media visitor in a private appointment. impossible, right? a video enables you to say your spiel once and have it received by reaching out to hundreds, if not thousands, of interested prospects in a still quite personal way.
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marketing & sales

how to schedule social media content

businessman looking at calendar on tabletplus tips on creating it.

by sandi leyva
the complete guide to marketing for tax & accounting firms

we post four kinds of posts and tweets on social media sites:

more small firm growth strategies: social media basics for accounting firms | make google adwords work for you | make the most of trade shows | track your online reputation | partnering: referrals on steroids | measure client retention … against yourself | take your client’s pulse | how to determine your ideal client
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

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marketing & sales

social media basics for accounting firms

social media words on cubessetting up on the 3 major platforms.

by sandi leyva
the complete guide to marketing for tax & accounting firms

social media can be a great marketing channel, but the big challenge is how to keep it from draining all of your time. the key is having rock-solid systems and procedures and time limits.

more small firm growth strategies: make google adwords work for you | the 5 c’s of successful websites | speaking: how, where and getting leads from it | 3 more kinds of referrals | turn to the abcs for client feedback | use client ‘touch plans’ to stay in touch
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

for small businesses trying out social media for the first time or with strict budgets or time limits, i recommend doing minimum activity or only being active in one of the three accounts (linkedin, facebook and twitter). once you get your procedures solidified for these minimum activities, you’ll be able to expand to more venues and more activities if you want to.
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