here’s what you’re looking for: sandi smith leyva

marketing & sales

beyond referrals: getting new clients

19 proven growth strategies every accountant should know. 

by sandi leyva

tax and accounting firm owners seeking faster growth than mere referrals ill allow now have a slew of new options for finding new clients.

if you’d like to find out more about how other tax and accounting firms acquire clients, take our survey, and we’ll send you the results.

join the survey. get the results

the problem is most accountants don’t know about them.  the opportunity is huge for accountants willing to learn and experiment with these new marketing methods.

here’s a quick checklist of places where businesses in all industries and of all sizes are getting leads online.  how many of these is your firm utilizing? read more →

busy season management

tough lessons from tax season

how to conduct an after-action review for a better season next year: 8 essential questions, 11 new opportunities.

by sandi leyva
the complete guide to marketing for tax & accounting firms

now that the initial tax deadline is past us, it’s a good time to take a look back to see how things went and how they can be done better. this is called an after-action review, and it’s not the same as a de-brief or a post-mortem. it’s a great tool for large companies, and small businesses can benefit too.

more from sandi leyva: change overload: 5 simple coping strategies |  39 advisory services for accountants  |  mix and match marketing channels  |  marketing materials 201: some advanced tips  |  testimonials: why and how  |  10 marketing materials you need  |  make direct mail work for you  |  how to use ‘warmed-up’ telemarketing  |  content marketing types and tips  |  write your way to expert status    |  71 places to find new clients  |  awards can boost your reputation  |  are you newsworthy?  |  step-by-step: how to make newsletters work for you  |

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

an after-action review is a fantastic process to help you look back at a project or period of your business to see what, why, and how things occurred and how they can be improved for the future. taking a profit-focused view will help you get the most out of the idea.

read more →

busy season management

change overload: 5 simple coping strategies

master the change around you with some healthy new habits. 

by sandi leyva
the complete guide to marketing for tax & accounting firms

this busy season brought with it massive changes in tax laws, form layouts, technology, and client confusion. if all this change seems to be a bit much, you’re not alone.

more from sandi leyva: 39 advisory services for accountants  |  mix and match marketing channels  |  marketing materials 201: some advanced tips  |  testimonials: why and how  |  10 marketing materials you need  |  make direct mail work for you  |  how to use ‘warmed-up’ telemarketing  |  content marketing types and tips  |  write your way to expert status    |  71 places to find new clients  |  awards can boost your reputation  |  are you newsworthy?  |  step-by-step: how to make newsletters work for you  |

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

handling change requires extra energy and resources that our brains would rather not use, causing a struggle within ourselves.

as you move from the april 15th deadline to working on your pile of extensions, here are some tips to reduce the feeling of overwhelm and better manage your energy and productivity.

everyone is different when it comes to the amount of change they can tolerate. use these five tips to help you master the change around you.

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checklist

39 advisory services for accountants

two women shaking hands across a tablethe ultimate checklist to get you started.

by sandi leyva
the complete guide to marketing for tax & accounting firms

when we think about the word “advisory,” we accountants might think of financial ratios. advisory is so much more than that. it’s, in effect, everything we do for our clients that is not compliance work – work required because of government regulations and deadlines.

small firm growth strategies: mix and match marketing channels | marketing materials 201: some advanced tips | make newsletters work for you | technical aspects of video and youtube | how to schedule social media content | speaking: how, where and getting leads from it | partnering: referrals on steroids
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

here is a comprehensive list of advisory services to consider adding to the compliance services and other services you already offer. each one represents a potential new revenue stream for your business.
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featured

mix and match marketing channels

illustration of marketing strategy
marketing concept with financial graph and chart

don’t forget to track your results.

by sandi leyva
the complete guide to marketing for tax & accounting firms

it’s time now to start executing your marketing plan for your business. let’s review the steps that got us here.

more small firm growth strategies: marketing materials 201: some advanced tips | testimonials: why and how | how to use ‘warmed-up’ telemarketing | awards can boost your reputation | technical aspects of video and youtube | social media basics for accounting firms | how to maximize online profile sites
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

you created your revenue plan, which gave you the number of new clients you need to attract. you met your ideal client. then you were introduced to the idea of creating a marketing plan for each channel you use, and only selecting the number of channels you need to get to the number of clients you desire.
read more →