here’s what you’re looking for: sandi smith leyva

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do you know your opportunity number?

hands using a calculatordetermine whether that new project or client makes sense for you.

by sandi leyva, cpa

each of us has 24 hours in one day. most of us have annual revenue goals. a few of us have monthly, weekly, daily or even hourly revenue goals.

more on small-firm growth strategies: 7 tips to boost your firm’s performance in 2020 | 5 mistakes to avoid when seeking new clients | beyond referrals: getting new clients | blow your own horn already! | keep more of your busy season earnings | how a spreadsheet can help stop leaks
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

hopefully you know what your revenue goal is. (if not, you should!) if you don’t pull in that level of revenue for the week or month, then you’ve missed your plan.
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7 tips to boost your firm’s performance in 2020

three darts hitting a target bull's-eyekeep targeting your weakest links.

by sandi leyva

if you’re ready to have your best year ever, then your first step is to plan to do something different. you won’t get to the next level doing saly – same as last year.

more on small-firm growth strategies: 5 mistakes to avoid when seeking new clients | survey quantifies link between online reviews, revenue | outsource or in-house? how does your marketing get done? | beyond referrals: getting new clients | five trends for the modern accountant | 7 ways to generate leads | blow your own horn already! | take the focus off price | 5 solutions when clients balk at price | keep more of your busy season earnings | want more clients? take these 5 steps | 5 skills to grow your practice | how a spreadsheet can help stop leaks
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

here are seven things to consider doing differently in 2020 that will help take you to the next level:
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5 mistakes to avoid when seeking new clients

are you holding yourself back?

by sandi leyva, cpa

as an accounting professional, you’re likely very talented at delivering the service you offer your clients. but when it comes to marketing and selling yourself, many of you didn’t voluntarily sign up for that part.

more on small-firm growth strategies: survey quantifies link between online reviews, revenue | major search algorithm change could affect your rankings | is your client newsletter stuck in the 1990s? | outsource or in-house? how does your marketing get done? | making content marketing part of your growth strategy | do you know your cac number? | beyond referrals: getting new clients
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

many of you are resisting (kicking and screaming) marketing yourself. if that’s you, that could be why your business is slow or not growing at the rate you’d like it to.
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survey quantifies link between online reviews, revenue

young businesswoman using a tablet3 key statistics.

by sandi leyva
the accountant’s accelerator

you wouldn’t want to run your business without referrals, right?

more on small-firm growth strategies: major search algorithm change could affect your rankings | is your client newsletter stuck in the 1990s? | making content marketing part of your growth strategy | tough lessons from tax season | 10 quick and easy tips for a better busy season | 6 metrics of marketing | want better clients? 5 ways to hook them | 3 ways to save time during busy season
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

in the online game, the equivalent of referrals is client reviews. you see them everywhere: google-my-business listings, on yelp, on facebook and on bing, to name a few. to say they are important to your business’s profitability is an understatement, and now it’s been quantified in a survey conducted by womply.
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major search algorithm change could affect your rankings

it’s called bert, and it deepens context.

by sandi leyva
the complete guide to marketing for tax & accounting firms

google just rolled out a new search algorithm update that impacts not only the results of searches you perform but also how your website ranks in search results for more complex queries.

more on small-firm growth strategies: is your client newsletter stuck in the 1990s? | outsource or in-house? how does your marketing get done? | beyond referrals: getting new clients | five trends for the modern accountant | 7 ways to generate leads | take the focus off price | 5 solutions when clients balk at price
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

this major change comes with the name of bert, and in this case, bert is an acronym that stands for bidirectional encoder representations from transformers. bert helps google understand natural language in searches in a more meaningful way and will be able to provide searchers with better answers to their deeper queries.
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