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why your google ranking is about to tank

new algorithm could penalize older, slower sites.

by sandi leyva, cpa

i don’t know about you, but i would prefer to go through tax season without any interruptions, especially about marketing. but google doesn’t see it that way, and we have a significant search algorithm update hitting us in may 2021. if firms aren’t ready, they could see their search rankings, and correspondingly, prospects and future clients from website traffic, go way down.

more on small-firm growth strategies: seven tips to keep the clients you have | 12 ways to stress less this busy season | six ways to make your own history during women’s history month | ppp client fraud: how much risk is too much? | 3 ways to opt out of any downturn | how to lead in a crisis
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

while google updates its search ranking algorithm on a daily basis, it generally announces big changes ahead of time. google’s may 2021 update will focus on “page experience,” which includes three metrics called core vitals as well as four additional page experience signals.

no one knows the exact algorithm that google uses to rank web pages in search results. experts say there are over 200 ranking factors to consider. the latest update is all about providing a better mobile experience for the user.

here’s what all that means in detail. read more →

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five marketing mistakes to avoid

illustration with some employee symbols standing in circlesbe thoughtful about how you seek new clients.

by sandi leyva

as an accounting professional, you’re likely very talented at delivering the service you offer your clients. but when it comes to marketing and selling yourself, many of you didn’t voluntarily sign up for that part. many of you are resisting (kicking and screaming) marketing yourself. if that’s you, that could be why your business is slow or not growing at the rate you’d like it to.

more on small-firm growth strategies: spend your time on the most profitable tasks | seven performance boosters for your firm | why your google ranking is about to tank | seven tips to keep the clients you have | 12 ways to stress less this busy season | six ways to make your own history during women’s history month
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

we all hope we will have enough referrals so that we will never have to sell ourselves. but in the last few years, referrals, even for those of us with huge followings, have slowed down. it’s (past) time that we work on more fully developing the marketing and selling function of our businesses. as you do, here are five mistakes to avoid.
read more →

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spend your time on the most profitable tasks

check the priorities on your to-do list.

by sandi leyva

the next few months are the most challenging for cpa firms when it comes to managing time and getting things done. sometimes it’s hard to figure out what to work on next because there is so much work to be done. it’s easy to lack focus and end up working on unprofitable, yet urgent tasks.

more on small-firm growth strategies: seven performance boosters for your firm | why your google ranking is about to tank | six ways to make your own history during women’s history month | ppp client fraud: how much risk is too much? | 3 ways to opt out of any downturn | how to lead in a crisis | 7 tips to keep the clients you have
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

the case of the car wash task

when my husband and i relocated from texas to california for his new job, one of my moving tasks was to get my car to the new state. i decided to drive because i had a really fun sports car, an audi tts. when i got to california, the car was filthy on the outside and really needed a wash.
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12 ways to stress less this busy season

calm balanced businessman sitting outdoors on bench in yoga lotus pose meditating, with office building and blue sky in backgroundtips that are quick and low-cost.

by sandi leyva
the complete guide to marketing for tax & accounting firms

i don’t want to stress you out, but we really do need to do something about our stress levels, especially during tax season. an american psychological association survey showed that our kids are getting headaches, having difficulty sleeping, and eating too little or too much because of pressure from school and household finances. the worst part is that the study showed that most parents were not aware of the severity of their children’s stress.

more on small-firm growth strategies: six ways to make your own history during women’s history month | clubhouse: hottest new social platform or just more noise? | who’s offering your clients ppp services? | ppp client fraud: how much risk is too much? | survey: who’s not billing for ppp services? | add these money-making rituals to your work day | 3 ways to opt out of any downturn
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

many adults reported not knowing what to do to change their lifestyle so they could reduce their stress, so it just makes sense to talk about this a little.
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seven performance boosters for your firm

which one will you try this week?

by sandi leyva

if you’re ready to have your best year ever, then your first step is to plan to do something different. you won’t get to the next level doing saly – same as last year. here are seven things to consider doing differently in 2021 that will help take you to the next level:

more on small-firm growth strategies: why your google ranking is about to tank | seven tips to keep the clients you have | clubhouse: hottest new social platform or just more noise? | survey: who’s not billing for ppp services? | 5 ‘low-hanging fruit’ ways to raise your revenues right now
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

  1. move from reactive to proactive. work on fine-tuning your project management during busy season so that your results improve at each step of the way: getting new clients, onboarding them easily and systematically, delivering the service, getting paid, and retaining the customer. read more →