here’s what you’re looking for: sandi smith leyva

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the seven-step plan for marketing by spreadsheet

using excel spreadsheets, with a bunch of numbers, adding in some deadlines, and creating a very organized process, is just how we accountants like things.

by sandi leyva
the complete guide to marketing for tax & accounting firms

it’s quite common for accounting firms – even the regionals – to have no marketing plan in place.

more: five things clients have taught me | beyond compliance: what more you can provide | the biggest seo secret of all: google business listings | five ways to get better clients | how clients get underserved and accountants get underpaid
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the marketing plan might very well be, “get as many referrals as we can.”

or it might be a number for each partner – which is not a marketing plan.

or it might be, “if it’s not busy season, i’ll go to my networking group.”

none of these are plans. they are individual marketing tasks and components.

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five things clients have taught me

they’ll tell you what they want if you just listen.

by sandi leyva
the complete guide to marketing for tax & accounting firms

i feel extremely fortunate to have such a wonderful set of clients that i have learned much from the last few years.

more: boost your cross-selling in two easy steps | why your social media is a flop | the biggest seo secret of all: google business listings | beyond bookkeeping: five value-add service areas | beyond quickbooks: wowing your clients
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

here is a list of lessons learned that i hope will inspire you to work with your clients in new ways.

lesson 1: help clients with what they dislike

although not all clients dislike writing, i’ve found that the majority of professionals in financial fields appreciate getting help with their writing. what took me a while to learn was the degree to which many wanted help, and what worked the best is to provide sample letters, emails, and marketing materials that was as close to their situation and as complete as possible.

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beyond compliance: what more you can provide

businesspeople having a meeting over coffee sitting together at a table discussing a document, young man and two middle-aged women presentbeat the billable hour … and let your clients know all your offerings.

by sandi leyva
the complete guide to marketing for tax & accounting firms

as compliance services become more commoditized and automated, accountants face the impacts on their practice and bottom line. they can:

more: boost your cross-selling in two easy steps | why your social media is a flop | the biggest seo secret of all: google business listings | how clients get underserved and accountants get underpaid
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

  1. serve a higher level client that requires greater complexity, making themselves fairly immune to these changes
  2. serve a larger number of clients to offset a drop in revenue per client averages
  3. add new services to their practice to boost revenue per client

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four ways to reboot for the new realities

dollar being built of blockswhen things aren’t turning out the way you dreamed, it’s time to think about an overhaul. here’s how to start

by sandi leyva
the complete guide to marketing for tax & accounting firms

how does your current business look compared to the one you dreamed about before you started your entrepreneurial journey?

more: boost your cross-selling in two easy steps | why your social media is a flop | the biggest seo secret of all: google business listings | beyond bookkeeping: five value-add service areas
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

do you now have clients you love, a dream team, the financial rewards you are comfortable with, and plenty of free time?

if not, don’t give up. you can still get there, and a little business clarity may help you get there even faster.

here are four steps:

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cross-selling by spreadsheet

start with two easy steps.

by sandi smith

here’s a great spreadsheet exercise you can do to identify what i call “low-hanging fruit,” which means added revenue that will not take too much time or money to go after.

more: why your social media is a flop | the biggest seo secret of all: google business listings | beyond bookkeeping: five value-add service areas | beyond quickbooks: wowing your clients | five ways to get better clients
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

open excel, and start a worksheet from the sales numbers in your accounting system.
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