how the ‘new firm’ was born

where the roots of ‘radical’ cpas originated.

by jody padar
the radical cpa

i started to use this newfangled payroll software that worked through the internet.

back then they didn’t call it the cloud. it was just payroll software that used an internet browser. it solved my business problems of preparing paychecks, paying taxes and filing tax returns for my customers. the technology was paycycle, a cloud-based payroll software.

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radical firms embrace 4 values

core values against open door at top of stairs in the skythese 4 keys come down to meeting needs.

by jody padar
the radical cpa

people often ask me: what makes a firm a “new firm”? there are four fundamental tenets.

more on radicalism: radical or complacent? you choose | customer viewpoint: creating a journey map | who, me a consultant? | how spiritual value affects pricing | keep scope creep and seep from hurting bottom line | get radical about pricing | how social media transforms firms to their core | radical tenet #1: embrace the cloud | being radical is all about your customer

these four tenets, although adopted dif­ferently within each firm, compromise a new set of values that most of the “movement” firms embrace. ready? here we go:
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radical or complacent? you choose

erasing the words "status quo"“reacting” is no longer enough.

by jody padar
the radical cpa

cpas must be “radicalized” so they cannot be lulled into com­placency and driven by reaction to their current firm or live­lihood. the changes that are happening in today’s fast-paced world need to be addressed.

more on radicalism: 3 questions to ask if you dare | are we really that radical? | customer viewpoint: creating a journey map | process maps: methods, meetings and materials | who, me a consultant? | target prospects for best fit | how spiritual value affects pricing | make radical connections | get ready for radical transparency | the roots of ‘radical’ cpas

you and your team have already felt the changes. the silent majority of many employees are hurt, suspicious and feeling unheard. they see and experience the changes happening around them and don’t understand the complacency or the resistance to change from firm management. you may even be feeling this yourself within your firm of one.
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3 questions to ask if you dare

and 3 questions i should have asked before launching my practice.

by jody padar
the radical cpa

i had just come off a really bad tax season.

this was about nine years ago now, and i knew there had to be a better way. i left a mid-sized firm, with seven partners and about 50 other employ­ees and i joined my dad’s firm — literally and figuratively. figu­ratively, because many of his technology and processes were “old school.”

more on radicalism: are we really that radical? | process maps: methods, meetings and materials | 4 questions for choosing the right digital workflow tool | how spiritual value affects pricing | the radical approach to bundling services | get radical about pricing | each social channel has a language | how i got started being social | six competitive advantages for the radical cpa | the market is moving toward the radicals | going radical: the 4 tenets of a ‘new firm’ | why should cpas be radical?

i was tired of working part-time and not being treated like a contributing member of the firm. my family was young. my son was four years old and my daughter was six. my son was in the process of getting ready for full-time kindergarten and things were just changing in my life. i no longer felt the need to only work part-time, so it seemed like the right time.
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are we really that radical?

illustrating customer at centerbonus chart: waves of innovation from 1970 to the present.

by jody padar
the radical cpa

what the radical cpas have done is put our cus­tomers first. we have made our firms customer-centric instead of the traditional firm-centric model of years past.

more on radicalism: customer viewpoint: creating a journey map | basics of process mapping: how and who | target prospects for best fit | how spiritual value affects pricing | keep scope creep and seep from hurting bottom line | make radical connections | 5 radical ways to be social and strategic | how social media transforms firms to their core | six competitive advantages for the radical cpa 

our firms have changed to meet the needs and requirements of today’s fast-paced mobile, social, value, experience-driven consumers.

being a radical cpa is hard.

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