hitendra patil, author at 卡塔尔世界杯常规比赛时间 - page 21 of 23

the 5 most common marketing blunders accountants make

how many are you making?

by hitendra patil

proactive marketing is as rare as a marketing plan or a marketing budget at many firms. getting new clients is one of the top 5 challenges for firms of all sizes. accountants seem to be not doing enough of the right things.

more on the entrepreneurial accountant: linkedin adds messaging. finally! | re-learning the lingo of the accounting business | how the “1099 economy” will transform accounting | what cpa firms could learn from google’s alphabet | summer reading list: five great books for the five lives of a busy accountant | four signs the uberization of accounting has already begun | management guru chester elton on success | savvy cpas focus on the constants | more

1. not doing enough to get found by prospects

it is estimated there are about 660,000 cpas in the u.s., 80% of which are believed to be in the corporate world. that leaves 132,000 cpas in practice. and there about 53,000 linkedin profiles that include the word “cpa” in the profile headline. in other words, 1 out of 2 cpas is either not on linkedin or don’t use the profile headline to reflect that they are cpas.

pro member exclusive

re-learning the lingo of the accounting business

new tech solutions require new thinking.

by hitendra patil
pransform inc.

it’s tough enough to keep up with the new technical developments in taxes and accounting, but practitioners are also grappling with a whole new vocabulary in technology.

if you’re not speaking the new lingo, you risk losing the millennials you work with and mystifying some of your clients and prospects.

for instance: in the distant past, you “bought” a “software license,” “received” a cd and then “installed” the software on your “desktop.” but now, you go to the “cloud” to “activate” your “subscriptions” to the “software as a service.”

pro member exclusive

how the “1099 economy” will transform accounting

‘uberization’ disrupts the cpa business model.

what’s the success formula for an entrepreneurial accountant?
join the survey. get the answers

by hitendra patil

in “four signs the uberization of accounting has already begun,” we analyzed the opportunities and threats for cpa firms’ operations. after some more research into the “1099 economy” or the “contingent workforce,” the evidence all seems to point in one direction: transformation in the business model of accounting firms. the us dept. of labor notes that employers are seeking new ways to make employment more flexible with contingent work arrangement, and the dol recommends that the definition of employee and that of employer should be standardized and grounded in changed economic realities:

53 million workers in the us are now “freelance workers.”
2 million workers are “contingent workers” and this number is estimated to double by the year 2020.
more millennials freelance than any other age group.

these and many other findings indicate key impacts on how accounting firms will do business in future. here are some of our thoughts:

outlook & analysis

what cpa firms could learn from google’s alphabet

13 lessons in strategy and innovation from google’s founders.

next question: the essential traits for success as an entrepreneurial accountant.
join the survey; get the results.

by hitendra patil
pransform inc.

google’s creation of a new spin-off called alphabet, a new umbrella company that includes google itself, should raise some thought-provoking questions for cpa firms.

more for pro members on the entrepreneurial accountant: summer reading list: five great books for the five lives of a busy accountant | four signs the uberization of accounting has already begun | the one word that can make accountants rich | management guru chester elton on success | savvy cpas focus on the constants | 10 things that accountants didn’t need to worry about 10 years ago | three amazing cpas who want to do tax returns for free | can accounting firms lead with work-life vision? | why accountants could be the happiest people on earth | more…

founders sergey brin and larry page remind everyone in the alphabet announcement (at the iconic url http://abc.xyz) what they said 11 years ago, “google is not a conventional company. we do not intend to become one.”

let’s start there. read more →

pro member exclusive

summer reading list: five great books for the five lives of a busy accountant

game of thrones wide

accountants fill many roles. and there’s a good book for each.

by hitendra patil

in “a dance with dragons,” “game of thrones” author george r.r. martin, says, “a reader lives a thousand lives before he dies… the man who never reads lives only one.”

more for the entrepreneurial accountant: four signs the uberization of accounting has already begun | the one word that can make accountants rich | management guru chester elton on success | savvy cpas focus on the constants | 10 things that accountants didn’t need to worry about 10 years ago | three amazing cpas who want to do tax returns for free | can accounting firms lead with work-life vision? | why accountants could be the happiest people on earth | more…

well, accountants don’t live just one life. at work, it’s almost as if they live five different lives. here is a summer reading list for accountants with one book for each of the lives they live.

pro member exclusive

four signs the uberization of accounting has already begun

how disruption is creating a “no-choice future” for some firms.

by hitendra patil

the dictionary defines “uber” as a superlative example of its kind or class. the word uber, derived from german language, means “over” or “beyond”.

you may have heard of the uberization of the taxi cab hiring industry, or of room rentals via airbnb, and other such services. that was made possible because of phenomenal leaps in internet and mobile device technologies.

more for the entrepreneurial accountant: the one word that can make accountants rich | management guru chester elton on success | savvy cpas focus on the constants | 10 things that accountants didn’t need to worry about 10 years ago | three amazing cpas who want to do tax returns for free | can accounting firms lead with work-life vision? | why accountants could be the happiest people on earth | more…

the companies, using new but still well-established technologies, are simply focusing on existing industries, simplifying them, and creating a faster, better, stronger, convenient and, more often than not, cheaper process.

accounting’s fundamental business model has not changed in more than 100 years. and this very fact makes accounting indeed a perfect candidate for uberization. albeit, with some caveats. in fact, the stealth-uberization of accounting is already happening in at least four ways: read more →

leadership

management guru chester elton on success

three key insights for accountants on how to inspire staff, wow clients and convey appreciation.

hitendra patil, lkeft, meets management guru chester elton — hitendra patil, left, meets management guru chester elton

called the “apostle of appreciation,” chester elton is co-author of several successful leadership books.

after analyzing the results of 850,000 interviews, elton’s team found that those who are happiest and most successful are engaged in work that aligns with what motivates them. his latest book, “what motivates me,” offers an extensively tested method to help business people identify their core motivators and figure out the disconnects between their passions and their current work.

hitendra patil, pransform coo and 卡塔尔世界杯常规比赛时间 contributor, met elton and asked him three important questions about cpa firm leadership – motivating staff, satisfying clients and showing appreciation. read more →

outlook & analysis

savvy cpas focus on the constants

don’t be distracted by the hot trend of the moment.

in “10 things that accountants didn’t need to worry about 10 years ago,” 卡塔尔世界杯常规比赛时间 contributor hitendra patil generated reader reactions with some provocative thoughts about a tsunami of trends. today, he looks at the other side of the coin, starting with a quote from amazon ceo jeff bezos:

“you should build a business strategy around the things you know are stable in time and then invest heavily in ensuring you are providing those things and improving your delivery of them all the time. if you want to build a successful, sustainable business, don’t ask yourself what could change in the next 10 years that could affect your company. instead, ask yourself what won’t change, and then put all your energy and effort into those things.”

by hitendra patil
pransform inc.

what has remained unchanged in the tax and accounting profession over the last few decades? and what will not change over the next couple of decades?

more on the entrepreneurial cpa by hitendra patil here.

being a futurist is not easy. being a realistic futurist is even more difficult. but being a person who knows the foundational value of his or her profession is relatively easy, if you know why and what customers buy from you. a ceo of black & decker once said the almost proverbial “customers don’t buy a drill machine, they buy a hole in the wall.” as an accountant and tax professional, you must figure out what your customers buy from you and why they buy from you rather than from your competitors.

now is the time to think about what they will continue to buy in the future. read more →

outlook & analysis

10 things that accountants didn’t need to worry about 10 years ago

now, what do you do about it?

by hitendra patil
pransform inc.

there is a shift in how people make their buying decisions and actually how they buy. accordingly, there is a total transformation how people sell their products and services. and it’s impacting the cpa business… in at least 10 ways: read more →

outlook & analysis

three amazing cpas who want to do tax returns for free

creating awesome value to become the go-to business strategist.

by hitendra patil
pransform inc.

as part of my role in calling on cpa firms, i meet with as many as a hundred in a month. but three of them absolutely blew me away. let me tell you why.

they all share one common factor in their thinking, which is creating awesome value for their clients. all of them provide the same standard services to their clients that an accounting and tax firm would. what happens beyond those standard services is what separates them from the rest of the world. and they use a simple trick to create awesome value. read more →

management

can accounting firms lead with work-life vision?

and 5 practical ideas to implement measures to create real work-life balance at your firm.

by hitendra patil
pransform inc.

do you want employees who have:

greater engagement in their jobs
higher levels of job satisfaction
stronger intentions to remain with their employers
less negative and stressful spillover from job to home
less negative spillover from home to job
better mental health

aren’t these the things most accounting firms would want their employees to experience?

in a 2014 national study of employers conducted under the “when work works” project, families and work institute and the society for human resource management noted that employees in more effective and flexible workplaces are more likely than other employees to have such desirable traits mentioned above.

do you and/or your employees work 12-14 hours a day or 50-60 hours a week, don’t exercise, always feel tired, sleep poorly, eat junk food more often (mostly at your desk) and find it difficult to meaningfully engage with your near and dear ones? read more →

outlook & analysis

why accountants could be the happiest people on earth

new research shows “givers” outpace others in life and in business. are you a “giver” or a “taker”? take the 10-minute test.

by hitendra patil
pransform

imagine that one of your clients calls you up and expresses his gratitude for the help you gave him.

you wonder: “i just gave him the balance sheet and told him that his business model needs some adjustments. i did what i have always done, so why is he thanking me so big? but, yeah, i do feel happy my client thanked me.”

more on entrepreneurial strategy: what if accounting firms were ‘apps?’ | top 10 entrepreneurial traits of successful accountants | four leadership strengths that define accountants | as block and liberty add accounting services, independents face 3 options | readers sound off on liberty, h& r block plans to launch bookkeeping services | threat or opportunity as h& r block, liberty jump into bookkeeping services? | six secret keys to the mind of the entrepreneur | 8 seconds into the future: meet generation z | 5 reasons gen y will make or break your firm

there is a huge new opportunity for accountants to reconnect with the real purpose of the profession, i.e.: becoming not just a trusted advisor for businesses and people but literally the “business strategist” for their clients. who else understands the “language of business” as well as accountants? read more →

here’s what you’re looking for: hitendra patil