here’s what you’re looking for: 卡塔尔世界杯常规比赛时间 research

client service opportunities

survey: which client industries will grow this year

business hand holding hot chart in crystal ball

respondents tell us what they’re watching. does it match what you’re seeing?

join the busy season barometer. get the results.

by 卡塔尔世界杯常规比赛时间 research

it looks like 2025 is going to be a year of obstacles (a.k.a. opportunities), instability (change), potential (good and bad) and surprises (just wait) – not just for the accounting industry but for the industries of its clientele. and the biggest opportunities for accountants will be in their most successful clients.

more barometer: tax preparers share advice for your clients | staffing, tech, prices top tax pros’ concerns | tax pros gear up for a better busy season | tax season 2025 begins. ready or not.
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

where will growth occur? the 2025 busy season barometer is asking, and 卡塔尔世界杯常规比赛时间 members are answering. here’s where they’re telling us to expect growth:
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listicle

ten marketing ideas for accountants | listicle

//m.g005e.com/category/checklist/listicle/by 卡塔尔世界杯常规比赛时间 research

marketing needs to be on your daily to-do list. and it may take a few different marketing campaigns to finally create awareness of your presence and capabilities.

more listicles here

here are 10 ideas you can put into action in the immediate future.

  1. offer free initial consultations: provide a free consultation to potential clients. it can help you understand their needs and showcase your expertise. announce the offer in a newsletter, blog or email blast, or at a public event.
  2. create informative content: write blogs, articles or white papers about tax strategies, accounting tips or financial planning that can be published on your website. make them short and sweet – better a series than a long monograph.
  3. host webinars or workshops: organize online or in-person events on relevant topics like tax planning, small business accounting or financial forecasting to establish authority and educate potential clients. when possible, link them to recent current events or changes in tax code.
  4. use social media marketing: share tax tips, industry news and accounting advice on social media platforms like linkedin, facebook and bluesky to engage your audience. be regular, not sporadic. make your tips useful and actionable, and don’t forget contact information.
  5. develop a referral program: encourage existing clients to refer new clients by offering discounts or other incentives. and be sure to thank those who deserve it.
  6. invest in seo: optimize your website for search engines using keywords like “cpa near me,” “tax preparer in [your town]” or “tax accountant for small business” to attract local clients.
  7. network with other professionals: partner with financial advisors, attorneys or business consultants to create a network of referrals. meet with these people, perhaps over lunch.
  8. email marketing campaigns: send out newsletters with valuable accounting insights, tax reminders or updates on financial regulations to stay top of mind. make sure your website offers subscriptions. consider buying an email list from a provider that can filter the list for your target parties, such as “small businesses in [your county]” or “families with incomes over $100,000.”
  9. claim your google my business listing: ensure your cpa firm appears in local search results by creating and optimizing a google my business listing.
  10. leverage client testimonials and case studies: showcase success stories and satisfied clients on your website and marketing materials. get permission first, of course; you’ll find that most small businesses will appreciate this bit of publicity for them.

do it regularly. it may take several different efforts to successfully reach a potential client.

outlook & analysis

maybe the pipeline problem is technology

bar chart
the percentage of accounting, finance and other business majors working in each occupation. the occupations chosen are the five most common for finance majors, according to the census. the sample period spans 2009 to 2021.

 

advances may have had an unintended effect.

by 卡塔尔世界杯常规比赛时间 research

alarms have long been sounding over the dearth of new accounting professionals entering the field. the pipeline of talent running from colleges to entry-level jobs has been trickling just as it needs to gush.

more: what if the staffing shortage is just a myth? | staffing, tech, prices top tax pros’ concerns | five ways to fill the staffing gap | top 10 red flags to watch for in accounting offices | arc | deals 2024: over 100 cpa firm mergers and acquisitions | barry melancon: private equity and the partnership | gear up for growth | does your firm suffer cultural deficiencies? | audit fees continue to climb | cfos see ai as top risk and opportunity | does accounting belong in stem? | accounting arc | opportunity awaits incoming aicpa ceo
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

since 2015, the number of graduates with accounting majors has been in steep decline. the number of incoming professionals is by no means keeping up with those who are retiring or switching professions. the vectors point toward an imminent crisis in available talent.
read more →

politics & government

irs sluggish on identity theft

bar chart with line chart

and slow isn’t all that’s wrong.

by 卡塔尔世界杯常规比赛时间 research

victims of identity theft suffer plenty enough without the irs making a rotten situation worse.

but that’s what’s been happening.

more: check these 41 items on business tax returns | irs must speed up tax return processing | first tax filing reports are in | cut down your tax work in progress | steve yoss: unlocking business insight with power bis | quick tax tip | more than 1 million erc claims still not processed | art werner: the godfather and tax issues | quick tax tip | advanced tax preparers need managing, too | the top ten problems the irs still needs to fix
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

the national taxpayers advocate’s 2024 annual report to congress says, “these victims are still experiencing unconscionable delays waiting for the irs to process their returns and pay their refunds with no immediate resolution in sight.”

congressional concerns

how unconscionable? how about an average of 556 days – nearly 19 months – to process a case and issue a refund?
read more →

busy season management

tax preparers share advice for your clients

man and woman at table in client meeting

help them prepare for what’s to come.

join the busy season barometer. get the results.

by 卡塔尔世界杯常规比赛时间 research

accountants sound worried. when the 2025 busy season barometer survey asked if anyone had advice on how small businesses should prepare for the next 12-18 months, almost half took the time to respond.

more barometer: staffing, tech, prices top tax pros’ concerns | tax pros gear up for a better busy season
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

here’s a list of some of the more meaningful responses. which would apply to your clients? which should you share with them?

___ figure out which labor-intensive functions they can automate asap. (andrew schwartz)

___ take advantage of near-term opportunities with post-tax cuts and jobs act legislation (as they become clearer) and provide services/planning for more probable changes in taxes/economy for 3-5 year, 5-10 year and 10 year+ timeframes. (anthony aleta) read more →

outlook & analysis

what if the staffing shortage is just a myth?

man tearing a piece of paper in half

is everything we think we know wrong?

by 卡塔尔世界杯常规比赛时间 research

for years, the accounting industry has been suffering from a chronic shortage of qualified professionals. decreasing numbers of students are majoring in accounting while increasing numbers of accountants ditch the profession in search of better pay, less stress, or just plain retirement.

more: staffing, tech, prices top tax pros’ concerns | five ways to fill the staffing gap | top 10 red flags to watch for in accounting offices | arc | deals 2024: over 100 cpa firm mergers and acquisitions | barry melancon: private equity and the partnership | gear up for growth | does your firm suffer cultural deficiencies? | audit fees continue to climb | cfos see ai as top risk and opportunity | does accounting belong in stem? | accounting arc | opportunity awaits incoming aicpa ceo | artificial intelligence may already be plateauing | ten ways to manage price increases | survey says 57% of firms are raising prices next year | how will private equity impact accounting careers?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

but what if the problem was simply about supply and demand? what if there wasn’t enough demand for accounting talent to maintain supply? two university researchers have a new theory that could upend everything we think we know about the so-called staffing shortage.

read more →

politics & government

irs must speed up tax return processing

six steps to making it happen.

by 卡塔尔世界杯常规比赛时间 research

it’s hard to comprehend the job that the internal revenue service performs. every year, more than a quarter billion tax returns flood into the agency’s complex of pipelines. some 10,400 employees get to work on “submission processing.”

more: cut down your tax work in progress | steve yoss: unlocking business insight with power bis | quick tax tip | more than 1 million erc claims still not processed | art werner: the godfather and tax issues | quick tax tip | advanced tax preparers need managing, too | the top ten problems the irs still needs to fix | tax pros gear up for a better busy season | irs processing up; payouts down | help tax clients help you | four challenges of managing new tax preparers | irs funding pays eye-popping 415x roi | tax season 2025 begins. ready or not.
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

in most cases, one of the pipelines leads back to the taxpayer with a timely refund or a notice of additional tax liability.

but in many cases, glitches in the system burden taxpayers with onerous and frustrating challenges.
read more →

charts & graphs

accounting profession sees some job losses

line chart
overall accounting profession employment

 

payroll earnings up 11 percent.

by 卡塔尔世界杯常规比赛时间 research

a bit up here, a bit down there is the story for january employment figures, the most recent data available. professional and business services saw little change, total nonfarm payroll employment rose by 143,000 and the national unemployment rate ticked down to 4.0 percent.

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

there are 1,144,700 people employed in the accounting profession as of january, up 600 for the month but down 9,500 or 0.8 percent for the year. they average 35 hours, down 6 minutes for the month and 1 hour or 2.8 percent for the year. they earn $42.79, up 12 cents for the month and $1.58 or 3.8 percent for the year.
read more →

busy season management

staffing, tech, prices top tax pros’ concerns

bar chart

 

small businesses are advised to prepare for change.

join the busy season barometer. get the results

by 卡塔尔世界杯常规比赛时间 research

if you think we’re in for a year of stability and calm, you haven’t been paying attention.

whether you think the nation and the world are moving in the right direction or the wrong, one thing we can all agree on is: we’re in for some change.join the survey

more: more than 1 million erc claims still not processed | art werner: the godfather and tax issues | quick tax tip | advanced tax preparers need managing, too | the top ten problems the irs still needs to fix | tax pros gear up for a better busy season | irs processing up; payouts down | help tax clients help you | art werner: beneficial ownership and control | four challenges of managing new tax preparers | irs funding pays eye-popping 415x roi | tax season 2025 begins. ready or not. | every tax reviewer should be able to answer these ten questions
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

if you need details on that, consider yourself lucky. return to your cave and go back to sleep.

on the other hand, if you’re an accountant, you need to stay awake, monitor the political-economic-financial situation and keep your clients advised. they need you now more than ever.
read more →

politics & government

more than 1 million erc claims still not processed

line and bar chart

fraud didn’t help, but it’s not to blame for all of the delays.

by 卡塔尔世界杯常规比赛时间 research

congress established the employee retention credit to help businesses survive the covid-19 pandemic. the program saved a lot of companies – as evidenced by today’s buoyant economy – but many employers filed fraudulent or otherwise ineligible claims.

how many? at one point, the irs said that tax professionals were estimating that 95 percent of claims that came to them were ineligible. the professionals blamed “promoters” who were aggressively pushing people to apply regardless of the rules.

more: art werner: the godfather and tax issues | quick tax tip | advanced tax preparers need managing, too | the top ten problems the irs still needs to fix | tax pros gear up for a better busy season | irs processing up; payouts down | help tax clients help you | four challenges of managing new tax preparers | irs funding pays eye-popping 415x roi | tax season 2025 begins. ready or not. | every tax reviewer should be able to answer these ten questions | taxpayer advocate sees big improvements at irs
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

in fairness to the employers claiming the tax credit, the rules were very nuanced, complex and hard to understand. while some of the claims were intentionally fraudulent, many were innocently ignorant of their ineligibility.
read more →

outlook & analysis

what’s keeping firms from growing?

data chart

despite ideal market, challenges obstruct expansion.

by 卡塔尔世界杯常规比赛时间 research

if cpas were farmers, they’d be praising the fertile fields, the shining sun, the plentitude of rain.

to put that in terms more accounting than agricultural, the market is rife with clients, the need for accounting and tax work has never been stronger, and rainmakers have never had an easier time of seeding the clouds for showers.

more: five ways to fill the staffing gap | top 10 red flags to watch for in accounting offices | arc | deals 2024: over 100 cpa firm mergers and acquisitions | barry melancon: private equity and the partnership | gear up for growth | does your firm suffer cultural deficiencies? | audit fees continue to climb | cfos see ai as top risk and opportunity | does accounting belong in stem? | accounting arc | opportunity awaits incoming aicpa ceo | artificial intelligence may already be plateauing | regulation, geopolitical instability spark concern
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

but that doesn’t mean that growing an accounting firm is as easy as growing corn in kansas. just as firms have every chance to bring in more clients, and better clients, they find themselves needing to clear some serious obstacles before they can move ahead.
read more →

outlook & analysis

tax pros see better year for those close to home

young man facing image of himself

nationally … they’re not so sure.

by 卡塔尔世界杯常规比赛时间 research

cpas, enrolled agents and other tax practitioners are always on the front line of the economy. with offices in tens of thousands of locations across the country, they know who’s making money and who’s struggling.

according to early results from the 2025 busy season barometer, accountants have completely reversed their 2024 predictions for the economy.

more: art werner: the godfather and tax issues | quick tax tip | advanced tax preparers need managing, too | the top ten problems the irs still needs to fix | tax pros gear up for a better busy season | irs processing up; payouts down | help tax clients help you | art werner: beneficial ownership and control | four challenges of managing new tax preparers | irs funding pays eye-popping 415x roi | tax season 2025 begins. ready or not. | every tax reviewer should be able to answer these ten questions | taxpayer advocate sees big improvements at irs | ask tax clients the right questions | major changes to circular 230: implications for tax professionals | cornerstone report
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

a mirror image

what a difference a year can make. look how the numbers have switched places, almost as if in a mirror image.
read more →