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charts & graphs

gen z surges into accounting for all the reasons your mother told you

gen z’s career outlook: stability, security and practicality.

by 卡塔尔世界杯常规比赛时间 research

accounting post-grad gains: 72 percent of master of accounting programs in the u.s. are handling more applications (2024-25 academic year, via gmac)

gen z may be breathing new life into the accounting profession.

attracted by stability and clear career pathways, a new wave of students drives record interest in accounting education, reversing years of enrollment declines and workforce contraction.

more staffing & recruiting: tricia bencich: how mental load undermines career progress | move like this | boost retention by reducing repetition | the accounting comeback: why the profession is bouncing back stronger | amy vetter: strategies for transforming workplace culture | gear up for growth | maybe the pipeline problem is technology | what if the staffing shortage is just a myth?
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some 72 percent of master of accounting programs in the u.s. are dealing with more student applications for the 2024-25 academic year – a five-year high and a sharp jump from 43 percent last year, according to new data from the graduate management admission council. the increases represent the third consecutive year of growth for graduate accounting programs. the post-grad gains coincide with rising undergraduate interest. accounting majors at four-year colleges are up 12 percent this year,  adding nearly 29,000 students, according to the national student clearinghouse.

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special

aiwyn enters race for the all-in-one practice management platform

venture funding heats up the practice management sector

platform
core focus
tax integration
payments
client portal
ai features
notable backers/deals
firm size target
aiwyn
unified pm + payments + tax
yes (via taxa)
yes
yes
yes (tax + workflows)
kkr, bessemer, taxa, digilence
midsize to large
canopy
tax-centric pm
yes (native)
partial
yes
yes (ocr, autofill)
viking global, $70m series c
small to midsize
karbon
workflow + collaboration
no
no
yes
yes (email triage)
five elms capital, acquisition-ready
midsize to large
client hub
client experience + workflow
no
no
yes
no
independent
small firms
financial cents
simplicity + affordability
no
no
yes
no
bootstrapped
small firms
taxdome
all-in-one for tax firms
yes (native)
yes
yes
partial
fast-growing, self-funded
solo to small firms
xero practice manager
cloud pm tied to xero
no
no
yes
no
xero
small to midsize

compared: some key movers and shakers in the practice management maelstrom

by 卡塔尔世界杯常规比赛时间 research

backed by new capital and a wave of strategic acquisitions, aiwyn is accelerating its expansion in accounting technology.

more: seth fineberg asks is practice management having a moment?

with support from kkr and bessemer venture partners, the charlotte-based firm positions itself as a comprehensive platform for practice management, client engagement, payments, and tax automation, targeting mid-to-large firms seeking a more integrated tech stack.

the company is adding taxa, an ai-powered tax platform now rebranded as aiwyn tax. founder levi morehouse joins aiwyn as president and board member, taking charge of technology, revenue, and operations. aiwyn is also buckling up with digilence, a systems integration and workflow automation firm. former digilence ceo chad osgood becomes aiwyn’s vp of services and innovation.

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busy season management

what other tax pros want to know about you

group of businesspeople hiding their faces behind question mark signs at office

what our busy season barometer didn’t ask (but should have).

by 卡塔尔世界杯常规比赛时间 research

the annual 卡塔尔世界杯常规比赛时间 busy season barometer is one of the most widely researched and respected surveys of trends at accounting firms across the nation.

more barometer: busy season barometer stats: who’s responding and how they’re doing | your colleagues give their best advice for clients | pro services, tech and mining sectors most likely to thrive | accountants see a host of woes for businesses | top three issues for business: tariffs, taxes and inflation | accountants reporting a pretty good year | concerns take curious shifts as tax season closes | tax season faceplant: accountants overrun by late chaos | accountants turn negative amid tariffs, trade, uncertainty | what cpa firms could do better | survey: which client industries will grow this year | tax preparers share advice for your clients | staffing, tech, prices top tax pros’ concerns | tax pros gear up for a better busy season | tax season 2025 begins. ready or not.
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as you know if you’re one of the hundreds of barometer respondents, the survey looks for a wide range of hard data and subjective opinions. among them:

  • how firms are handling the current tax season
  • what their chief concerns are
  • success metrics on client lists, revenues, profits and extensions

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busy season management

busy season barometer stats: who’s responding and how they’re doing

blue pencil marking survey

how does your practice compare?

by 卡塔尔世界杯常规比赛时间 research

the 2025 卡塔尔世界杯常规比赛时间 busy season barometer survey has been gathering data from hundreds of accountants and tax practitioners across the country. here are some of the stats on who’s responding and how they’re doing this year.

more barometer: your colleagues give their best advice for clients | pro services, tech and mining sectors most likely to thrive | accountants see a host of woes for businesses | top three issues for business: tariffs, taxes and inflation | accountants reporting a pretty good year | concerns take curious shifts as tax season closes | tax season faceplant: accountants overrun by late chaos | accountants turn negative amid tariffs, trade, uncertainty | what cpa firms could do better | survey: which client industries will grow this year | tax preparers share advice for your clients | staffing, tech, prices top tax pros’ concerns | tax pros gear up for a better busy season | tax season 2025 begins. ready or not.
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

small firms prevail.

  • 24 percent are sole practitioners.
  • 42 percent have 2-10 people in the firm.
  • 17 percent have 11-25 people.

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busy season management

your colleagues give their best advice for clients

woman and man walking and talking outside office building

… and lots of it.

by 卡塔尔世界杯常规比赛时间 research

for many people, especially people running small businesses, their accountant is their best, if not sole, source of advice on financial matters, including business administration.

sometimes they come asking for it.

more barometer: pro services, tech and mining sectors most likely to thrive | accountants see a host of woes for businesses | top three issues for business: tariffs, taxes and inflation | accountants reporting a pretty good year | concerns take curious shifts as tax season closes | tax season faceplant: accountants overrun by late chaos | accountants turn negative amid tariffs, trade, uncertainty | what cpa firms could do better | survey: which client industries will grow this year | tax preparers share advice for your clients | staffing, tech, prices top tax pros’ concerns
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

sometimes they expect their accountant to offer it.

sometimes they are even willing to pay for it.
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listicle

ten ways to offer eldercare services | listicle

//m.g005e.com/category/checklist/listicle/by 卡塔尔世界杯常规比赛时间 research

individual tax returns often turn up a need for eldercare for a client or a client’s relatives.

more listicles here
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often younger family members in distant cities need support for older relatives in your area – and not just health care. preparing a tax return may also uncover difficulties that senior citizens are having.

here are 10 services you can offer on a retainer basis after tax season has passed.

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busy season management

pro services, tech and mining sectors most likely to thrive

magnifying glass showing bar charts

cars and construction? not so much.

by 卡塔尔世界杯常规比赛时间 research

here’s a question for you: which business sectors are most likely to thrive over the next 12-18 months?

the answer matters. it matters to accounting clients, who need to know where their businesses stand, where they can find customers, maybe where to invest or form partnerships.

more barometer: accountants see a host of woes for businesses | top three issues for business: tariffs, taxes and inflation | accountants reporting a pretty good year | concerns take curious shifts as tax season closes | tax season faceplant: accountants overrun by late chaos | accountants turn negative amid tariffs, trade, uncertainty | what cpa firms could do better | survey: which client industries will grow this year
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

and it matters to accounting firms, too. thriving sectors need good accounting firms.
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busy season management

accountants see a host of woes for businesses

two worried businesspeople having coffee and looking at computer

capital, technology and the federal government are just some of the concerns.

by 卡塔尔世界杯常规比赛时间 research

the 卡塔尔世界杯常规比赛时间 busy season barometer sure opened a can of worms when it asked what will be “important” for businesses over the next 12-18 months.

more barometer: top three issues for business: tariffs, taxes and inflation | accountants reporting a pretty good year | concerns take curious shifts as tax season closes | tax season faceplant: accountants overrun by late chaos | accountants turn negative amid tariffs, trade, uncertainty | what cpa firms could do better | survey: which client industries will grow this year | tax preparers share advice for your clients
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

the survey offers a list of nine issues to choose from but then asks an open-ended question about what else will be important in the near-term future.

it turns out a lot of things will be important. here are a few in the voices of accounting professionals across the country.
read more →

busy season management

top three issues for business: tariffs, taxes and inflation

businessman talking on phone in the office

clients will need your help sorting through it all.

by 卡塔尔世界杯常规比赛时间 research

back in the good ol’ days of december and january, 55 percent of accountants and tax practitioners were identifying technology as the most important issue for business over the next 12-18 months.

tariffs weren’t even on the radar, and inflation ranked third.

more barometer: accountants reporting a pretty good year | concerns take curious shifts as tax season closes | tax season faceplant: accountants overrun by late chaos | accountants turn negative amid tariffs, trade, uncertainty | what cpa firms could do better | survey: which client industries will grow this year | tax preparers share advice for your clients | staffing, tech, prices top tax pros’ concerns
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

three months later, and so much has changed. the april results of the 卡塔尔世界杯常规比赛时间 busy season barometer show tariffs and inflation tying at the top of nine issues at 66 percent. technology has dropped to fifth.
read more →

busy season management

accountants reporting a pretty good year

woman and man in office high-fiving and giving thumbs up

revenue and profit both higher.

by 卡塔尔世界杯常规比赛时间 research

in terms of client lists, revenues and profits, accounting and tax prep firms are reporting a pretty good year – maybe not as good as they expected four or five months ago, but still, not bad.

back in december and january, the early results of the 卡塔尔世界杯常规比赛时间 busy season barometer survey showed respondents somewhat optimistic about their upcoming year.

  • 15 percent expected their client lists to grow by 10 percent or more. another 34 percent were hoping for a growth of 5 to 10 percent.
  • a mere 9 percent were anticipating any kind of decrease in clientele.
  • 41 percent didn’t see much change coming one way or the other.

more barometer: concerns take curious shifts as tax season closes | tax season faceplant: accountants overrun by late chaos | accountants turn negative amid tariffs, trade, uncertainty | what cpa firms could do better | survey: which client industries will grow this year | tax preparers share advice for your clients | staffing, tech, prices top tax pros’ concerns | tax pros gear up for a better busy season | tax season 2025 begins. ready or not.
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

but now with firms looking back over their season, the stats are shifting again, with a big increase in those experiencing a decrease.
read more →

listicle

ten services to offer tax clients after tax season | listicle

//m.g005e.com/category/checklist/listicle/by 卡塔尔世界杯常规比赛时间 research

every tax client is a potential client for other services. stay busy after busy season by helping with other financial and tax-related services.

more listicles here
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

here are 10 you can offer or adjust for specific clients.

  1. amended tax returns: if client negligence or erroneous information leads to the need of an amended return, you should be there to help.
  2. tax notice resolution: help clients respond to irs or state tax notices and resolve disputes.
  3. audit support and representation: let clients know that you can represent them during irs or state audits and provide guidance through the process.
  4. estimated tax payment planning: calculate and schedule quarterly estimated tax payments for self-employed or high-income clients. this simple service could be bundled with others.
  5. tax transcript retrieval: obtain irs transcripts to review past filings or address discrepancies. this is of special interest to high-income clients.
  6. year-round tax planning: offer strategies to minimize tax liability for the current and upcoming years.
  7. advice for basic financial decisions: for lower-income clients, this might be simple reminders on contributing to iras, 401(k)s or other retirement plans to maximize tax advantages. the higher the income, the more advice they can use.
  8. tax-advantaged investment planning: assist with tax-oriented investment, such as municipal bonds or tax-loss harvesting.
  9. tax credit eligibility reviews: identify overlooked credits (e.g., r&d, energy efficiency) for current or future filings.
  10. income shifting strategies: propose ways to redistribute income among family members or entities to reduce tax liability.
pro member exclusive

concerns take curious shifts as tax season closes

businessman with laptop and papers

some worries grew unexpectedly worse.

by 卡塔尔世界杯常规比赛时间 research

back in the couple of months preceding the tax season, preparers were expressing three main concerns:

  • 51 percent were nervous about late or unprepared clients.
  • 45 percent were cringing at the thought of dealing with the irs.
  • 40 percent felt the pressure of staff shortages.

more barometer: tax season faceplant: accountants overrun by late chaos | accountants turn negative amid tariffs, trade, uncertainty | what cpa firms could do better | survey: which client industries will grow this year | tax preparers share advice for your clients | staffing, tech, prices top tax pros’ concerns | tax pros gear up for a better busy season | tax season 2025 begins. ready or not.
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

the numbers come from the 卡塔尔世界杯常规比赛时间 busy season barometer, which launched its nationwide survey just after thanksgiving.

as the season wore on, more respondents contributed their perceptions and opinions, and the barometer started picking up a curious shift. as the end of the season approached,
read more →