e-commerce growth forces firms to rethink accruals, margins, and sustainability.
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accounting arc
with liz mason, byron patrick, and donny shimamoto
center for accounting transformation
holiday shopping has never been easier. with a few taps on a smartphone, consumers can buy gifts from bed, track deliveries in real time, and return unwanted items with minimal friction. but behind that convenience lies a complicated accounting reality—one that came into sharp focus during a recent episode of accounting arc.
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hosts donny shimamoto, cpa.citp, cgma; byron patrick, cpa.citp; and liz mason, cpa, examine the financial, operational, and environmental consequences of e-commerce returns, using the holiday season as a lens to explore broader shifts in consumer behavior and business sustainability.
industry research shows that nearly 25% of e-commerce purchases are returned after the holidays, compared with less than 9% of in-store retail purchases. for accounting teams, that disparity introduces volatility into revenue recognition, inventory valuation, and profitability forecasting—often at the worst possible time of year.
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