advisory is not consulting

man looks on as woman points at a document

why the distinction matters.

by hitendra patil
client accounting services: the definitive success guide

accountants often use the terms “advisory” and “consulting” interchangeably. in the accounting profession, it is common to find the word “consultants” in the names of firms, and at the same time, it is also common to find that several firms list “advisory” in the services sections of their websites.

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advisory and consulting services are often lumped together, but they serve distinctly different purposes. this article helps you distinguish between the two with clarity. you will see why advisory is a long-term, insight-driven relationship, not just a project or deliverable. and you will understand the role each plays in client transformation.