bailey: communicate culture with clarity| move like this

as language evolves, clarity and authenticity are more important than ever.

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move like this
with bonnie buol ruszczyk
for 卡塔尔世界杯常规比赛时间

in this episode of move like this, host bonnie buol ruszczyk welcomes cass bailey, ceo of slice communications, for an insightful discussion on how firms—especially those in professional services—can effectively communicate their organizational values in a way that resonates in today’s polarized environment. with deep experience in public relations, crisis management, and employee communication, bailey offers guidance for navigating sensitive topics while maintaining alignment between internal culture and external brand.

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bailey opens the conversation by sharing slice communications’ journey from a traditional pr firm into a strategic communications agency. today, her team helps businesses manage both their public reputation and internal messaging, especially when facing scrutiny around workforce practices and company culture.

posted on july 23, 2025

bonnie buol ruszczyk

about the author

bonnie buol ruszczyk (pronounced like rustic without the “t”) is the founder of bbr companies llc, where she provides cmo-level services for professional services firms, co-owner of rally rounds, where she facilitates mastermind groups for accounting growth professionals, and owner of the accounting move project, where she provides the most comprehensive data and guidance on finding, retaining, developing and advancing women and people of color in the accounting profession.

she holds a diversity & inclusion certificate from cornell university and is taking additional coursework to expand her knowledge. this is in addition to the mba with a marketing concentration she earned at georgia state university and a bachelor of arts in journalism, public relations, and french from troy state university in alabama.

she contributed a chapter to bridging the gap: strengthening the connection between current and emerging leaders and is a regular contributor and quote source for industry-related publications and websites. she has been recognized as one of accounting today’s top 100 most influential people three times, volunteer of the year by the association for accounting marketing, and one of cpa practice advisor’s most powerful women in accounting.

before starting bbr companies in 2009, she wore many hats, including serving as a public relations director for sportbrain, a health and fitness startup and precursor of fitbit in silicon valley, which allowed her to see the dotcom boom and bust firsthand; international marketing manager for turner broadcasting, where she helped launch tnt and cartoon network in asia; and creative managerial roles with software and financial services firms, which started her on the path and laid the foundation for her passion and expertise for professional services marketing.

never one to put aside her passion for marketing, small businesses and women’s issues when she closes the door at the end of the day, bonnie also uses her acumen to help others simply because it matters. she is a founding member of the atlanta independent women’s network (aiwn), a former board member of the association for accounting marketing, and a member of the cpa consultants’ alliance.

click here for more by bonnie buol ruszczyk

this is a preview. the complete 1-hour video episode, with commentary and transcript, is first available exclusively to pro members | go pro here

sponsored by “it’s not just the numbers: how to move beyond the numbers and deliver real value for your clients.” by penny breslin and damien greathead. see today’s special offer

click to subscribe anywhere: apple, google/youtube, spotify, iheart, deezer, amazon music and audible, player fm, audacy, gaana (india), boomplay (africa), or rss.

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sponsored by “it’s not just the numbers: how to move beyond the numbers and deliver real value for your clients.”
by penny breslin and damien greathead. see today’s special offer