yasso: from wall street to main street | the disruptors

your real roi comes from relationships, not spreadsheets.

this is a preview. the complete 1-hour video episode, with commentary and transcript, is first available exclusively to pro members | go pro here

sponsored by 卡塔尔世界杯常规比赛时间 pro membership. get more. go pro! – see today’s special offer

subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: apple, google/youtube, spotify, iheart, deezer, amazon music, audible, player fm, audacy, rss

go pro: see today’s best offers here

the disruptors
with liz farr

martha yasso didn’t just balance billion-dollar books — she watched businesses crumble under them.

卡塔尔世界杯常规比赛时间 celebrates: the 100th episode of the disruptors

more streaming: jackie meyer: tax plans in 90 seconds? believe it | erica goode: build a $200k firm in 15hrs/week | randy crabtree: live at the intersection of passion & skill |mcclelland and telka: women ready to rewrite the rules of accounting | jacob schroeder: ai won’t replace accountants—but it will reveal who’s replaceable | ditching corporate america: the b old story behind pbs accounting’s rapid rise | jean zick: happy team = happy clients | breslin & greathead: be a client advocate | dominic piscopo: clear pay=bargaining power | debbie kilsheimer: stop thinking small |

exclusively for pro members. log in here or 2022世界杯足球排名 today.

she began her career in the high-octane world of junk bonds on wall street, where she relished the analytical challenges of cash flow modeling. but what initially felt like powerful work soon turned emotionally draining. “i was ripping apart companies and watching it happen in real time,” she says. “it was exhausting and depressing.”

posted on july 15, 2025

liz farr

about the author

liz farr, cpa, is a special contributor to 卡塔尔世界杯常规比赛时间, bringing an insider's clear-eyed view of the tax and accounting business and a passion for advancing the profession.

she's the host of the hit 卡塔尔世界杯常规比赛时间 podcast series "the disruptors," available everywhere: apple, google, spotify, iheart, deezer, amazon music and audible, player fm, audacy, gaana (india), and boomplay (africa).

as founder and proprietor of farr communications, she is the secret weapon that her clients use to get their messages out. she has written blog posts, web content, articles, white papers, case studies and books for accountants and accounting tech companies. her specialty is ghostwriting for coaches and consultants who want to move accountants into the future. she can bridge the gap between the dream these visionaries have for the future and the mindset and reality that today’s accountants are living in.

five of her past and current clients have been named to accounting today’s annual list of 100 most influential in accounting. she has written under her name for the journal of accountancy, intuit’s firm of the future blog and accountingweb. she has also appeared in forbes, cfo.com, and accounting today.

farr has a broad educational background, studying biochemistry at the university of munster, germany, and obtained her bachelor's degree as a double major in biochemistry and german at the university of new mexico. she also studied german, spanish, computer science and linguistics at the university of wisconsin-madison and continued her studies in linguistics at the university of washington. she earned her master's degree in accounting in 2004 from the robert o. anderson school of management at the university of new mexico, qualifying as a licensed cpa in 2005.

professionally, liz began as a tax preparer at h&r block before working at several local cpa firms in the albuquerque, n.m. area. at her last assignment as a tax manager, she helped a team develop streamlined processes for getting tax returns out faster and more accurately.

after spending 15 years working as an accountant in the albuquerque, n.m., area, she traded in her ten-key for a pen and has been writing full time since 2018.

she can be contacted at farr communications.

when she’s not writing or studying the accounting business, she’s hiking or skiing in the mountains of new mexico.

click here for more by liz farr

this is a preview. the complete 1-hour video episode, with commentary and transcript, is first available exclusively to pro members | go pro here

sponsored by 卡塔尔世界杯常规比赛时间 pro membership. get more. go pro! – see today’s special offer

subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: apple, google/youtube, spotify, iheart, deezer, amazon music, audible, player fm, audacy, rss

go pro: see today’s best offers here

to read the full article

continue reading your article with a 卡塔尔世界杯常规比赛时间 pro membership.