today's features

meyer: how i became an accidental entrepreneur

hand below light bulb

answer these 10 questions to see how similar you are.

by jackie meyer

“if your business depends on you, you don’t own a business – you have a job. and it’s the worst job in the world because you’re working for a lunatic!” – michael e. gerber, “the e-myth revisited: why most small businesses don’t work and what to do about it”

october 2010. the day is etched in my memory – cold and sharp, like the sting of betrayal. i was sitting in my car, gripping the steering wheel so tightly my knuckles turned white. just moments before, i had been fired. fired from a job i thought was secure, on a career path i believed i was destined for. the words from my boss were still ringing in my ears: “we’re going in a different direction.” i was stunned. what did that mean for my direction?

more: build a seven-figure firm in four hours a week
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it felt like the bottom had dropped out of my life. years of studying, late nights, and climbing what i thought was the “right” ladder had led to this: humiliation, anger and a terrifying sense of … nothingness. but as i sat there, eyes burning with tears i refused to let fall, something unexpected began to stir beneath the surface of those raw emotions. a spark. a flicker of defiance. and the faintest whisper of an idea.
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reset option helps with cas success

use your engagement letter to provide some reassurance.

by hitendra patil
client accounting services: the definitive success guide

“people think of us (accountants) as the compliance agents – the necessary evil.”

this sentence haunts me even today, after hearing it nearly 15 years ago from a multi-award-winning, highly experienced cpa.

perception!

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has the accounting profession’s brand been (predominantly) perceived as “compliance” only?

“we deal with the past. we do audits. and we deal with the present. we do taxes and books. future – is not our business.”
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kopelman: culture and capital fuel aprio’s rapid growth | gear up for growth

pe doesn’t have to strip your culture.


this is a preview. the complete 1-hour video episode, with commentary and transcript, is first available exclusively to pro members | go pro here
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gear up for growth
with jean caragher
for 卡塔尔世界杯常规比赛时间

on a recent episode of gear up for growth, powered by 卡塔尔世界杯常规比赛时间, aprio ceo richard kopelman offered a behind-the-scenes look at what’s powering his firm’s remarkable trajectory—from a traditional cpa firm to a diversified advisory powerhouse. in conversation with jean caragher, president of capstone marketing, kopelman credited aprio’s sustained momentum to two key drivers: a relentlessly reinforced culture and a bold leap into private equity.

gear up for growth spotlights the best strategies for smart and efficient growth in today’s competitive landscape. more gear up for growth heremore jean caragher here | get her best-selling handbook, the 90-day marketing plan for cpa firms, here | more 卡塔尔世界杯常规比赛时间 videos and podcasts here

since stepping into the ceo role in 2013, kopelman has steered aprio into the ranks of the top 25 u.s. accounting firms. at the heart of that rise? a set of “31 fundamentals” that shape everything from team interactions to client engagements.

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bissett bullet: identify your outcomes

today’s bissett bullet: “clients employ accounting firms to deliver outcomes, not services, whether that be basic compliance or far more aspirational goals.”

by martin bissett

the business model for accounting firms was set up over a century ago and because of the amount of regulation and legislation that the government issues in order for us to carry out compliance work, we often lose sight of what the client is paying us for in the first place. just because the profession has been a recorder of historical performance function up until now that does not mean it has to remain that way.

let’s face it, the clients do not care what qualifications we have, what letters are after our name, what our service lines are on our website. what they care about is whether we can achieve the desired outcomes that they want to realize in their business. talk to them on that basis.

today’s to-do:

take a look at your website to see whether or not you can find the letters after your name on the website. probably yes.

can you see whether the services that your firm offers are on the website? probably yes.

can you see the outcomes for the clients? whether they be tax saving, giving peace of mind or putting people in control of their finances, are they clear? you will find they probably are not. make a change today.

see more bissett bullets here

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the ultimate business hack you’re probably ignoring | arc

“leaders should model respect, not just expect it.”

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accounting arc
with liz mason, byron patrick, and donny shimamoto
center for accounting transformation

more arc: analysis, reaction, comedy

in the age of digital disruption and hybrid work, professional etiquette often feels like an afterthought. but in the latest episode of accounting arc, hosts liz mason, cpa; donny shimamoto, cpa.citp, cgma; and byron patrick, cpa.citp, cgma, argue the opposite: manners are more relevant—and strategic—than ever. 

more accounting arc: resilience, real talk, and the road to mental wellnessblockchain could still reshape accountingwhat gen z wants from business | firm differentiation depends upon client service | ron baker: surviving tariff turmoil | are we ready for the hidden risks of ai in accounting? | the research imperative: why data drives accounting successhow coaching can unlock professional successdemystifying accounting governancetop 10 red flags to watch for in accounting offices | jeremy dubow: private equity as a catalyst for growth | break the burnout cycle in accountingaccounting in transition: 2024 reflections & the road ahead | ron baker: visions for the accounting professionangie grissom: next gen inspo for accountantsdoes accounting belong in stem?rose wang: where numbers meet strategy and creativitytiktok fraud exposes gaps in financial literacy | how accounting pros own the stage in public speaking | greg kyte: being a cpa is like being the marie kondo of numbersrachel bashore: a lawyer’s case for reinventing accounting | beyond the basics in ethics education

“manners make a difference,” says patrick, ceo of verifyiq and co-founder of tb academy. “they impact hiring, client service, team dynamics—everything.” 

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art werner: crypto caution | quick tax tip

treat cryptocurrencies like the next dot-com bubble.

 

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quick tax tip
with art werner
cpe today

as cryptocurrencies continue to infiltrate everyday investment portfolios and client conversations, seasoned tax educator and cpa art werner offers a stark warning to practitioners: “crypto concerns me—and i think it should concern accountants.”

click here for more art werner

in a recent episode of quick tax tips with art werner, the well-respected tax advisor and educator peels back the hype to expose the risks tax professionals and their clients face when navigating the unpredictable world of digital currency. with over 20,000 cryptocurrencies in existence globally and little regulation governing many of them, werner believes the speculative nature of crypto investments resembles past financial manias—with potentially devastating consequences.

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value pricing driven by three factors

it’s a perfect storm. embrace it.

by jody padar
the radical cpa

ron baker is known as the value pricing guru in the accounting space. he was way before his time in separating the price of labor from the value of a product. labor-based pricing is based on the difficulty of doing a task. value pricing looks at everything from the client’s viewpoint. his argument is as follows: the value you provide your customer, regardless of the deliverable, is worth way more than the hour.

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while value pricing isn’t new, automation has driven it to the forefront. automation gives cpas up to 90 percent more time to provide valuable services based on their expertise, knowledge base and experience.
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donny shimamoto: reimagine diversity and belonging in the profession | move like this

“the real question isn’t whether a firm is diverse enough. it’s whether the people in that firm feel like they truly belong there.”

 

this is a preview. the complete 1-hour video episode, with commentary and transcript, is first available exclusively to pro members | go pro here
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move like this
with bonnie buol ruszcyk
for 卡塔尔世界杯常规比赛时间

in this episode of move like this, host bonnie buol ruszczyk and guest donny shimamoto, cpa.citp, cgma, explore the complex landscape of diversity, equity, and inclusion (dei) in the accounting profession, specifically in the current political climate.

shimamoto, founder and managing director of intraprisetechknowlogies llc and founder and inspiration architect for the center for accounting transformation, shares insights into the challenges faced by underrepresented professionals, drawing from his personal experiences as an asian male in leadership roles. they discuss the persistent barriers that prevent women and people of color from advancing to top leadership positions despite making up a significant portion of accounting graduates.  

more move

the discussion delves into the current political climate surrounding dei efforts, acknowledging the pushback and misconceptions about diversity initiatives. shimamoto emphasizes that these efforts are not about quotas or tokenism but about creating genuine opportunities and a sense of belonging for all professionals. the conversation highlights the importance of moving beyond mere inclusion to fostering an environment where every team member feels they truly belong and can contribute meaningfully.  

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make selling easier in five steps

woman talking on phone while looking through papers

remember the three things you represent.

by martin bissett
business development on a budget

selling is not something you abruptly need to go and do, and it’s not a suit you wear or a personality you adopt. you don’t need to suddenly be nicer or different because you are out of your comfort zone.

more by martin bissett
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for you, going forward, selling means a constant quest to build a perception of yourself and your firm. once you buy into that idea, you can relax and realize that selling is not the enemy but the conduit through which you access new areas of business by demonstrating the value cpas bring to clients.
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non-equity partners a growing trend

two businessmen shaking hands

why it works … and how it can fail.

by marc rosenberg
the rosenberg practice management library

“it is rare to find a partner who is selfless. if you are lucky, it happens once in a lifetime.” – michael eisner, former ceo of disney

“the best thing a human being can do is to help another human being know more.” – charlie munger, former vice chair of berkshire hathaway

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the use of the non-equity partner position (some call it an income partner) has been on the rise at cpa firms for 20 years or so, as the data here, from a rosenberg map survey, show:
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jean zick: happy team = happy clients | the disruptors

flexible schedules, remote culture, and ‘durable skills’ are reshaping the accounting profession.

this is a preview. the complete 1-hour video episode, with commentary and transcript, is first available exclusively to pro members | go pro here
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the disruptors
with liz farr

the traditional accounting firm model is under pressure—and the disruptors podcast is highlighting the pioneers who are rewriting the rules. in this episode, host liz farr talks with jean zick, ceo and co-founder of juna financial, about how she’s building a different kind of accounting firm: remote, people-first, and future-ready.

more podcasts and videos: breslin & greathead: be a client advocatedominic piscopo: clear pay=bargaining powerdebbie kilsheimer: stop thinking small | dave kersting: collaborate with co-firming | ashley francis: ai’s a partner, not a replacement | richard roppa-roberts: collaboration over competitionira rosenbloom: m&a numbers are easy – culture fit is hardroman villard: ditch the suit & shinemonique swansen: align firm values with servicestina mcgill: how to create lasting client impactstefan van duyvendijk: develop operational mindsetsteve evans: why traditional hiring methods fail | roger knecht: can you be an accountrepreneur?beth whitworth: focus on outcomes not hours |mike sylvester: learn to say nosalim omar: identify your client’s $100,000 problem | jackie meyer: earn more with fewer clients | jack fleherty: don’t be a ‘yes’ person |

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“we wanted to create a company we would have wanted to work for earlier in our careers,” says zick, who launched juna in 2016 to fill what she saw as a gap in the market: companies paying cfo-level fees for basic bookkeeping tasks. “every company deserves great accounting, no matter their size.”

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make supervision and review personal for real impact

man and woman looking down at document

“do you believe that the person who worked with you on this job could run this job next year?”

by alan anderson, cpa
transforming audit for the future

over the last year, we’ve noticed that firms are grappling with a new problem left over from the pandemic: the audit staff who became seniors during covid-19 missed out on a critical key to success.

more by alan anderson
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while supervision and review of new staff has never been great, covid-19 made it worse. most firms focused primarily on getting the work done remotely and neglected professional skills. then, firms hired many new people because of the massive turnover.

now that firms are in their 50th month of busy season, everyone has settled into some form of hybrid. however, most firms still haven’t tried to seriously resurrect the importance of supervision, review and holding people accountable.
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