today’s bissett bullet: “in accounting, our impact on businesses, lives and futures is substantial. we need to pull people into that knowledge to attract them.”
by martin bissett
if i were to visit your website today, how many stories would i find about how you helped businesses? really? that many? that’s what i thought. we need to communicate the “why” of what we do far more than the “what” of what we do.
today’s to-do:
take a look at your website today. how many client stories can be found on it? for many firms this is zero. look to improve that by one, today.
see more bissett bullets here
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