follow the laws of client attraction

whose needs are you focused on?

by martin bissett
business development on a budget

let’s start with two simple definitions to avoid any confusion:

1. the purpose of marketing is to create the opportunity.
2. the purpose of business development (sales) is to convert that opportunity into a paying client.

more by martin bissett
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when we meet with prospective clients – and i say this as someone who has sat in on many hundreds of meetings of this nature – we rarely give potential clients a reason to buy from us that they care about.