recruiting top talent isn’t enough. firms must master retention.
by 卡塔尔世界杯常规比赛时间 research
the accounting move project, a leading initiative in accounting benchmarking, is amplifying its influence through a powerful collaboration with the center for accounting transformation, expanding its reach and delivering broader insights.
“partnering with the center allows us to deepen our research and provide firms with concrete strategies to build sustainable, people-centered cultures,” says bonnie buol ruszczyk, president of the accounting move project.
firms are invited to participate in the 2025 accounting move project by registering on or after april 10 at www.accountingmoveproject.com. the survey opens may 7 and closes july 11.
key research areas:
• the real cost of attrition – how firms can retain top talent and safeguard long-term growth.
• the innovation gap – why diverse, inclusive teams are essential for competitiveness and client service.
• adaptation under fire – how firm leaders are responding to political, legal, and cultural pressures.
• practical playbooks – actionable strategies for building engaged, resilient workforces.
“our research shows that recruiting diverse talent isn’t enough; firms must invest in retention to truly thrive,” says donny shimamoto, cpa.citp, cgma, founder and inspiration architect for the center and the founder and managing director of intraprisetechknowlogies, llc. “ignoring this issue isn’t an option for firms that want to remain competitive.”
the move project, known for its focus on helping firms identify the best ways to recruit, retain, and promote women in the accounting profession, will also dig into its core areas of money, opportunity, vital supports, and entrepreneurship.
firms can join move in two ways:
• survey participation: firms that complete the annual move survey will receive the aggregate results, providing valuable insights into industry-wide trends in retention, advancement, and workplace culture. there is no fee for this level of participation.
• comprehensive firm-specific report: firms can upgrade to receive confidential, in-depth, firm-specific analysis based on survey data and interviews with firm leaders. this custom report highlights strengths, areas for improvement, and proven best practices from firms that have successfully moved the needle on retention and leadership equity.
research results and the 2025 best cpa firms for women and best cpa firms for equity leadership lists will be unveiled at the annual women who count conference hosted by the accounting & financial women’s alliance (afwa) in october and published online.
“retention strategies focused on connection and culture are not just nice to have — they’re a business imperative,” said tricia bencich, inclusion & social responsibility associate director at moss adams, the research project’s founding sponsor.
“with a growing talent shortage, it’s critical for firms to understand the true cost of attrition and the value of retention,” said cindy stanley, executive director for the afwa. “our mission goes beyond just sounding the alarm – we’re equipping firms with the tools they need to take action and strengthen their workforce. ”