bissett bullet: marketing creates need

today’s bissett bullet: “utopia for a proactive accounting professional is a diary filled with appointments to meet with prospective ideal clients. effective marketing makes that a reality.”

by martin bissett

as you become more effective at marketing, regularly using the forms of marketing that are proven to work decreases your labor intensity. over time, this means less of a need to convince people to work with you and as a result, less resistance to fees. your diary will fill up because people are calling you, not as a result of you calling them.

today’s to-do:

time to check in on some of the marketing activities you have been testing. which have been the most effective so far in terms of putting appointments in your diary?

see more bissett bullets here

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grow your firm in daily bite-sized steps on a budget

  • do you want to grow your firm into the practice you want?
  • are you suffering from overwhelm and don’t know where to start?
  • do you need proven and practical advice but time and resource is in short supply?
  • do you need a daily dose of insight that’s easy to implement to help grow your firm in bite-sized chunks that fits into your budget?

introducing never mind the bullets

introducing “never mind the bullets,” an easy digital digest of the book of the same name written by martin bissett, bringing you 366 days of motivation and insight for growing your firm the proven way.

what’s included in “never mind the bullets” digital?

with a “to do” for each day of the year, the topics covered by martin’s daily teachings are: