and how to measure your sales performance.
by hitendra patil
client accounting services: the definitive success guide
“i am not a good salesperson.”
i have lost count of how many accountants have told me this over the years. but i also learned that what they really mean is that they do not have a well-defined, structured “sales process.”
more: what’s different about cas marketing? | survey: how to market your cas offering | how cas communications are different | your firm’s processes can set you apart | technology and your cas clients | top five cas killers and how to overcome them
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this post is not about fundamental sales skills. that is beyond the scope of my book. this post is more about how to develop and execute your cas sales process, pitch and supporting collaterals that can help get you more cas sales.
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