value + pricing = value pricing

//m.g005e.com/2020/08/26/value-pricing-value-pricing/
some 64% of cpas say one of the chief benefits of value pricing is “transparency.” (aicpa)

automation is a key part of the process.

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matching pricing (what an accounting firm figures it can charge) with value (what a client things a service is worth) is always a challenge. a firm may think its capability in compliance is worth a lot, but if the client has nothing to comply with, it puts no value on compliance services.

more: opportunities in common and uncommon servicescloudy forecasts call for rainmaking
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so the question is: what does a given client or potential client value?