what smaller firms must do to become firms of the future

12 trends to consider.

by marc rosenberg
the rosenberg practice management library

it used to be common for practice management conference agendas to include a panel of luminaries – prominent consultants and rock star managing partners – to make predictions for the cpa industry. as an up-and-coming consultant (who was too new to be invited as a panelist), i saved several years of these predictions to see if, years later, the predictions came true.

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i was not surprised to find that only 10 percent of these predictions came true. (examples: the demise of small and midsized firms; outsourcing to become mainstream; tax law simplification.) i vowed then, as i continue to do today, to refuse invitations to make predictions.