the real magic comes when you combine them.
by michelle long and sandi leyva
i want to share with you the highest roi channels for lead generation. let me define channel.
what i mean by channel is a marketing source. for example, your website is a channel or if you send a newsletter, that’s another channel. referrals is a channel, google search is another channel, search engine optimization is another channel and those are the different channels for lead generation.
more small firm growth strategies: your existing clients are your best leads | need more business? focus on referrals
some marketing channels are fabulous but they’re not good for lead generation. social media is one example of that but there are many, many exceptions. a blog is probably another best example of a perfectly good marketing channel but very poor for lead generation, but again it varies.
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