11 questions you should be asking

a few easy-to-ask, feel-good questions can get a client or prospect comfortable and talking. it’s up to you to know how to listen and how to find ways to help.

from bob burg,
author, “endless referrals.” 

1. how did you get your start in the “widget” business?

2. what do you enjoy most about what you do?

3. what separates your company from your competition?