36% of clients are dissatisfied and already shopping for another accounting firm

clients seek broader array of services

via cch

few concerns weigh more on the minds of accountants than the desire to satisfy, and retain, clients. as cpa firms look to build client loyalty and grow profitability, a new cch nationwide survey – the 2010 cch accounting firm client survey – pinpoints what’s most important to keeping accounting firm clients, and why they leave. the independent survey commissioned by cch, a wolters kluwer business, was issued to accounting firm clients including individuals and small, mid-size and large businesses.