bob lewis: the key to your revenue rebound

re-learning the basics of biz dev.

in today’s uncertain economy, it seems that cpa firms must be especially agile and adaptable to survive. they must be real “learning organizations.” but what are the characteristics of an agile, adaptable, quick-learning cpa firm? and how do you get that way?

we’ve been asking experts throughout the profession, and here’s one answer.

bob lewis
visionary marketing / pmb helin donovan

here’s what i see as a their path to a “learning organization” that is occurring in many firms today.

one of the main problems cpa firms are encountering is revenue reductions. factoring out mergers or acquisitions from the calculations, a large number of firms are flat or have experienced negative growth for the first time in a long time, if not ever.