closing deals by hosting seminars.
- entertaining speakers outscore those with better content.
- send a “save the date” 6-8 weeks prior.
- send weekly e-mail reminders starting one month prior.
- expect 20% to 30% no shows.
- consider holding seminars at not-for-profit client locations, e.g., museum.
- do not hold seminars on mondays or fridays.
- barnes dennig’s contractor seminars are hold at lunchtime, all others at breakfast.
- consider co-sponsoring your seminar with a law firm or bank. barnes dennig hosts four seminars featuring
“celebrity” speakers that are co-sponsored. - invite clients to have lunch with the celebrity speaker after the seminar.
- follow up consistently.