plus: four trends to watch.
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by rick telberg/at large
no cpa would think of trying to do business without a computer or mobile phone.
so why then aren’t more cpas taking a strategic approach to their technology investments?
after all, most growth oriented accounting firms are already spending 5% to 10% of their revenues on it hardware and applications, according to most studies. my own research suggests that barely one in 10 firms is following a written, strategic technology plan. for most finance and accounting organizations, that’s like piloting a ship without charts.
but where to begin? for that, we went to john higgins (pictured), cpa, citp. john is a strategic advisor to cpa firms through his company, cpa crossings llc in rochester, minn. he is also a past chairman of the michigan association of cpas and a member of the aicpa business & industry hall of fame.
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