so what are you doing about it?
if you’re not blogging, you may be missing a key ingredient in reaching your target customer. a new survey of small business owners by warrillow & co. shows that web-centric entrepreneurs are twice as likely (at 20%) to be reading blogs than the general adult population. as a group, these entrepreneurial bloggers represent over 700,000 small businesses.
aggregator opportunities for reaching bloggers
the research also revealed that small business bloggers are almost twice as likely as non-bloggers to be regularly discussing business issues (such as suppliers and service providers) amongst each other, and much more likely to be running companies with more than 40% revenue growth in the last year. this attractive sub-segment can frequently be found both online and offline ? 86% visit your web store and 57% regularly read industry journals.
sun microsystems, boeing, intuit and gm are some examples of companies that have ventured into developing and hosting their own blogs, warrillow nores.
it?s worth evaluating the role a blog could play in your marketing channel mix because it will naturally attract growing companies that will spread the word about your products and services to a large peer network.
0 responses to “small biz owners flock to blogs”
golden practices
a new link adorns my blog roll, rick telberg’s bay street group consulting blog for the accounting and financial professions. i’ve enjoyed following rick’s blog and it is unlike the others i read. he touches on many pertinent issues of